The Shift from Writing/Editing to Marketing/Promotion is a Challenge
Looking back periodically on the launch post for this blog last November 4 is healthy. There’s no better way to remind myself how much ground has been covered. But, frankly, the place I’m in right now feels a bit strange.
Separation of Faith is going through the proofreading cycle at the publisher, so there isn’t anything for me to do with the manuscript until they send me the galley for my review. (I’m expecting that to happen sometime this week.) And although my third novel has taken an early shape, I’m not yet doing any research or even outlining yet. So I’m in this strange sort of limbo where my writing–the reason I’m on this crazy path in the first place–has taken a backseat to the marketing and promotional elements of the Journey/Plan.
Although I’m maintaining a writing presence through this blog and other social media outlets, there’s a big difference between this kind of writing and the kind that is my passion: the development of characters woven into a storyline pulled from my imagination. And I have to tell you that the focus on my third novel will increase shortly (somehow I need to find the time) because my jam-packed days seem a bit empty without my passion being fed (for at least an hour a day–a new goal).
Meanwhile, if I’m not writing my third book, what the heck am I doing? Well …
Getting Ready for the Book Launch
As we’ve discussed many times over the last seven months, creating a quality book ends up being the easy part, if our goal is to have some measure of success with that book (where at least several people actually buy the book). And believe me, all the publishing professionals who repeatedly make that point really know what they’re talking about.
For example, here are a few of the things I’ll be working on today:
- Expanding my social media presence (an ongoing, never-ending process). By the way, I published three short stories and four articles yesterday on my Red Room site (www.redroom.com, search on Cheri Laser). Those seven pieces are also available on Scribd.com where I published the free serialization of The Truth About Cinnamon. (This link will take you to one of the stories http://www.scribd.com/doc/32280899/Life-at-Bat. You can get to the rest on that same page.)
- Completing the Rising Star application for iUniverse. Because Separation of Faith earned the Editor’s Choice designation, I’m eligible for this additional recognition, which would give me a commissioned sales force that would present the novel to booksellers. This application requires me to outline my entire marketing and promotion plan for the first several months after the book’s release. (I listed a number of the questions on the application in my post #44 on May 28.)
- Writing to every person I know, who’s somehow connected to the publishing industry, asking if they’d be willing to take their time to read the copyedited manuscript for a potential endorsement/testimonial. This was already a line item on my marketing plan, but the Rising Star application forced the to-do into action.
- Studying the rudiments of how to create a video book trailer (which will be uploaded to YouTube, my blog, my Web site, Facebook, and every other place I can think of). I have a great guy who’s going to help me with this incredibly important element of the promotional plan, but my input about the organization and content of the video will be crucial. And because the video will be short (2-3 minutes), every second is important. There needs to be a script and some combination of moving video, stills, narrative voiceovers, testimonials, comments from readers, a comment from me(?), all set to carefully chosen background music. When I meet with my video guru, I need to at least look like I know what I’m talking about. Here are three links, in case you’re interesting in exploring the subject yourself:
So, that’s what’s on tap for today (yikes!). Other things on the list for the next couple of weeks include:
- Gaining agreement from as many people as possible who will help distribute the press release to their contact bases.
- Figuring out how to link my new domain names (SeparationOfFaith.com, CheriLaser.com, ReinventingYourPossibilities.com, and MakingYourWordsWork.com) to my existing Web site so I don’t have create separate sites for each one. I think the fellow who’s helping me with the video will be able to help me with this as well. My instincts tell me this shouldn’t be very difficult, but that’s the extent of what I know at this point.
- Consolidating every contact/email address in my world into a single group for distribution of the press release and other promotional communications.
- Lining up all of the promotional events for the first three months after release, starting with the book launch party, and continuing with book readings and signings, and speeches.
- Lining up all of the media for publicity (local newspapers, magazines, TV and radio shows). After Cinnamon was released, I was interviewed for a TV show called “The Book Authority,” which airs in Connecticut. I’ll be approaching the host of that show to see if he’d be willing to interview me again for Separation of Faith. Securing that interview will give me a reference to help get additional interviews that are more local to my area.
I know there are other to-do’s that I haven’t listed, but I’m exhausted just looking at what I’ve already written here. And I guess I’d better wrap this up and start moving!
But First … Update on Cinnamon Edit
An element of the Plan launched last November (and nearly forgotten with my surgery and all) is the edit of The Truth About Cinnamon so we can print a slightly more streamlined second edition. I am finally focusing on that task, and I must tell you that moving off the above list for a few hours each day to edit that story feels almost like a vacation! The new goal is to have the edit completed by June 18. I’ll post a big Yay! once that goal is reached.
These haven’t been updated for awhile:
- This blog: 2591 (last update: 2327)
- My Web site: 37,689 (last update: 36,150)
Hope You’re Having a Great Week!