Well … There You Have It!
This interview with author Christine Lemmon was posted by Jane Friedman of Writer’s Digest (http://blog.writersdigest.com/norules/2010/07/12/ANovelsSettingCanBeYourMarketingPromotionLinchpin.aspx), and now I’m seeing the piece everywhere, on Twitter, and on sites all over the Internet that address alternate avenues for our Journeys.
The initial theme of the interview was the importance of using a novel’s setting as a promotional avenue, but the Q&A went so much further, proving how an ordinary person with a lot of moxie (and a very supportive husband) found her way to literary success.
And with four books under her belt now–all self-published–she’s no longer chasing the traditional/mainstream dream. Instead, she and her husband are very happy running their own business, where they have full control over everything.
Sure is an uplifting story that I wanted to share.
My First Endorsement Quote
As I continue to assemble the pieces of what will become the marketing and promotional campaign for Separation of Faith, I’ve been asking various individuals in the world of writing and entertainment if they would be willing to read the novel. That’s a little scary, though, especially when they say yes. What if they don’t like it? is the first question that pops into my head. But that’s sort of like taking the leap to let someone edit the book–a bit terrifying and yet necessary if success is gong to be even a remote option.
Well, my first endorsement quote is in, from a columnist with one of New Jersey’s two main newspapers. He’s also something of a local celebrity who I met through a mutual friend at a three-author booksigning six years ago where I was featuring The Truth About Cinnamon. At any rate, I’ll save his name for the actual promotional materials, but here’s what he said: “Cheri Laser continues to flex her muscles as a novelist, giving us characters we come to care about and root for.” In his email to me, he also said, “I think you did a terrific job.”
I’m sharing this with you to emphasize how important tenacity is in this Journey. Hang onto the Dream like a dog with a bone. A great comment from someone with credibility can be very empowering, somehow diffusing the collective impact of the less than positive input we receive as we’re learning throughout the years. Plus, sending off the book to others for their potential endorsements suddenly becomes a little less scary after even a small validation.
Hopefully, the two heartening stories in this post will help you have a productive, hope-filled day!