Press Releases/Launch Announcements Require Patience
As I mentioned in a comment not too long ago, one of the lessons I learned from all of my study on book promotion over the last six months was the importance of not doing blanket press releases/announcement emails. This is sort of along the same lines as not sending out mass query letters to agents and editors. In order to get the hoped for/positive response, time needs to be invested in some customization.
And believe me, I’m finding out that a lot of time is required to do this right. There are some instances where several names can be consolidated into one communication. For example, one of the writer’s conferences I attended last year only admitted 60 people, and we were then divided up into four groups of 15 for the three days. My group of 15 has stayed in contact, so I sent them the announcement and video links as a group. And I did the same for the members of my Rotary club, with whom I meet weekly.
But other than a few exceptions, I am sending out individual notices to hundreds of people. The body of the email is standardized, and then I change the names with each communication, adding in a personal note here and there. I now realize that this is going to take me well into next week, but I won’t ever get this moment back. And after all the work that went into making Separation of Faith as close to perfect editorially as possible, I don’t want to start taking shortcuts at this late juncture.
Still, my eyes are rolling as I look at the list left to go. But I’m also smiling (can’t seem to stop) because I’ve just been looking into about one hundred flashes while a boatload of pictures were being taken. We’re in search of the perfect photo to accompany the press releases going into the local newspapers on Monday. I’m including in this post the one we think will work.
Tomorrow I Need to Finish the Cinnamon Proof Form
I know. Seems like I’ve been writing those same words for a year. But this will be the last time. Once I get this final set of changes into the publisher, the Second Edition of The Truth About Cinnamon will go into production. And shortly thereafter, I will be promoting two books.
Then, in the not-too-distant future, I’ll seriously need to start working on novel #3 in my spare time.
Honestly, can you believe we actually do this to ourselves on purpose? 🙂 And basically (at least so far) for free?
- The first chapter of Separation of Faith is available for free reads and downloads (along with my short stories and essays) at: http://www.scribd.com/doc/37208052/Separation-of-Faith-A-Novel-1st-Chapter-for-Free-Download.
- The video book trailer for Separation of Faith is at: http://www.youtube.com/user/cherilaser?feature=mhum#p/a/u/0/fy60sDqkEbs.
As for me, I’ll be in bed very shortly. Hope you have a good night ahead.