First, I didn’t intend any disrespect toward Mr. Nash (Keynote Address). His points were very interesting, but his delivery was so different than the high-energy, compelling presenters thus far, that I was reacting to the difference and responding to the reactions of those around me. His new publishing company is Cursor.com, if you want to learn more about his new approaches and philosophy.
DAY 2, SESSION 3–THE NEXT GENERATION OF PUBLISHING
Panel Members: David Carnoy, April Hamilton, & Jane Friedman (moderator and former publisher of Writer Digest)
When creating an ebook for publication:
–create an arresting cover (viewed as the most important element by this panel)
–price the book cheaply
–avoid companies that won’t let you set your pprice
Do-It-Yourself Publishing Options:
–Amazon–Kindle Direct Publishing (newly created just yesterday and clearly favored by this panel)
–Barnes & Noble–PubIt
–Smashwords (not the best professional appearance)
–FastPencil (more professional than Smashwords)
–Scribd (people are generally looking for free content on this site, but Scribd is trying to make the transition so that authors have the option of making some money from their work).
What about ebook pricing?
–$2.99 (70% royalty on Amazon, although you lose control over other online pricing if you select the 70% option. Only choose this option if you’re only going to publish your ebook on Amazon Kindle.)
–$5.99 should be max
–Even at 35% royalty, self-published ebook authors make more money than mainstream published authors.
–Free: this can help build readership. But don’t give entire book away. Release excerpts instead.
Well, I need to log off and go get in line for my first agent pitch. Again, if you want to follow more conference comments, check out #wdc11 on Twitter.
I’ll let you know how the agent pitches go after the process is all over.