How to Use Social Media to Get Noticed and Sell Your Work
Panel: Dan Blank, Brent Sampson, Moriah Jovan, Kate Rados & Guy Gonzalez (moderator)
Social Media Reality Check: Is participation in social media really mandatory if you want to find success as an author?
“Fake it until you make it.”
“You need to get set up on Ping.fm (a social aggregator). Sets up all social media accounts and aggregates them for you. Have a presence on as many social media sites as possible but only actually nurture three or four where you’re heavily invested and ‘more involved in the conversation.'”
“Ping is the king of faking it till you make it.”
“Keep in mind that readers are the people you’re trying to reach rather than other writers (although they’re often the same audience). Understand who they are and where they are, knowledge which will help you drive your social media prioritization.”
“Schedule specific time each day to check into social media networks to catch up on what’s going on rather than doing sporadic check-ins throughout the day, which can develop into an unanticipated consumption of time.”
How do you find readers?
“Pack the most powerful punch possible by Facebook-ing, Tweeting etc at the most beneficial time of day. 80% of all social media readers/participants are located on the east coast, and the majority of those readers are on Facebook, Twitter, etc., during working hours east coast time.”
“Find authors who have the word “reader” in their bios. You’re after word-of-mouth, so the goal is to find that one person who will evangelize you.”
“Do hash tag searches on genres or topics that are relative to your books. Tapping into conversations on relevant topics is a great way to link into like-minded people.”
What about Platforms? What platforms are effective for writers (other than Facebook and Twitter)
–wordpress.com or blogger.com. Having a blog is one of the most important things you need to have as a writer.
–YouTube. Having a video is “cool” and can eventually be monetized. Be prepared. Most Internet users are using video sites. Create a video of yourself talking about your book or your work. Personalized videos with authors seem to draw more interest than book trailers.
–Spend time commenting and participating on other blogs where there is a like-minded following.
–Email remains a very effective tool. Inviting people into your Inbox is very personal.
–Amazon: “Share this” on your Amazon book page–Amazon creates a beautiful email and sends it to your contact list.
–EzineArticles.com–recondition and repopulate your work constantly, and this is a great tool.
–Animoto.com–create 30-second video/slideshow for free.
–AmazonEncore (Shaken by J.A. Konrath). Email everyone who’s bought your books in the past.
–Facebook Integration–Developers.Facebook.com–Add the “Like” button to all of your sites.
Have Twitter parties “Twitter is a cocktail party on crack.”
Building Your Own Email Lists:
–Give something away for your free. “In order to get this free thing, just do this …” This is a way to collect a database of email.
(Outskirtspress.com–get three free ebooks on how to build email databases.)
Okay … on to the next session.