No … This Isn’t About Me
Not yet, anyway. 🙂 The author’s name is John Locke (www.DonovanCreed.com). He’s a 60-something baby boomer with big dreams, sort of like me. But there’s a major difference. As of June 21, he has self-published seven novels (Donovan Creed, the detective, is a recurring character), plus two unusual western novels (by his own definition), and now a how-to book titled How I Sold 1 Million eBooks in 5 Months! (http://www.amazon.com/Sold-Million-eBooks-Months-ebook/dp/B0056BMK6K/ref=sr_1_1?ie=UTF8&m=AG56TWVU5XWC2&s=books&qid=1309223049&sr=1-1). And those five months were all in 2011! Here’s the link to this week’s news about his historic accomplishment: http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/47669-john-locke-hits-1-million-on-the-kindle.html
If you’re a struggling writer out there who’s just happened upon this blog, or if you’ve been following this Journey since the blog launched on November 4, 2009, there won’t be any surprise in this news: I purchased Locke’s How I Sold … book for my Kindle within moments of reading two days ago about the man’s success.
Locke does not present himself as a great novelist–a refreshingly realistic perspective, especially since I’ve recently read a couple of best-selling novels, which were published through one of the big six mainstream traditional houses and which I could not believe ever saw the printed light of day. Locke does believe he’s a good writer, though, who’s become a better novelist over time as he’s crafted seven Donovan Creed stories for a relatively small, carefully defined, “niche” audience (the “niche” being a key element of the “system” he presents in How I Sold …). And, even though I don’t think I fit into Locke’s description of that niche, my curiosity was definitely piqued. So, a few minutes ago, I ordered two of his Creed novels–his earliest and his most recent, in order to experience his writing growth. 🙂 After all, the books are only 99 cents on Kindle (another key part of his “system”).
But the most important aspect of discovering Mr. Locke (for me, at least, and I suspect for a whole bunch of you as well) is that, until a few short months ago, he was in virtually the same position that I (and many of you) are in now–where we’re only selling a handful of books, despite back- (and bank-) breaking promotional efforts. He was languishing along with us in the ever-growing quicksand field of self-published authors, taking solace only in his unflagging determination and the encouraging legitimacy conveyed by his readers.
One significant difference between where he was and where I am was that his body of work is much larger than mine, due, as I learned at the end of his How I Sold … book, to his goal of completing a new novel every eight weeks. In one of the messages I wrote to him after finishing his book, I suggested that, whatever method(s) he uses to create a novel every eight weeks might be a great subject for his next how-to book! I already know that I’m taking way too long per book, but I’ve been working with the goal of producing a book each year. The idea of cranking out six per year never even flickered through my head. In fact, I’d be happy with a novel every six months. Would I buy a book by Locke that explained how he creates a new novel every eight weeks? Especially since that book would undoubtedly be priced somewhere between 99 cents and $5? Well … let me think.
At any rate, in less than six months, John Locke went from selling dribbles of his books on Amazon and other sources to being the first self-published author (and only the fifth or sixth author of any kind) to break through the 1 million book level on Kindle. And this wasn’t just by happenstance. He created a plan–a “system”–which he follows faithfully. And then, when his system actually worked consistently, he took a little time (a few weeks, apparently) to write a book that captures that system for the rest of us, in case we’d like to give the concept a try.
And that’s exactly what I’m going to do! I’ll use Locke’s system for the nonfiction work in progress, hopefully due out on eBook by early fall, and then again for my next novel (which I’ve decided will definitely be a sequel to Separation of Faith–http://tinyurl.com/3tljkpc).
“Isn’t that going to be sort of risky?” you might ask.
Au contraire! “What do I have to lose?” is the question circling around me. What would any of us risk losing, compared to where we are now?
Imagine this: thousands of self-published authors–even tens of thousands, perhaps–suddenly experiencing wild success through eBook sales! Sure would be hard to marginalize that statistic or question the validity of authorship when paired with such soaring numbers of happy readers!
I’ll definitely keep you posted on what happens–and please let me know if you give Locke’s ideas a try yourself! From the beginning, I’ve been saying that there’s enough room in this dream for all of us!
Suddenly, the lyrics from an old boomer song by Buffalo Springfiled have begun rolling through my head: “There’s something happening here. What it is ain’t exactly clear.” That song spoke to a whole generation in the 1960s and early 70s about huge and very serious changes taking place in the country. Although clearly on a lighter, much smaller, and far less dangerous scale, I do believe there’s a revolution underway in the publishing world today. And I would like to be on the leading edge. How about you? 🙂