But Especially Square-d!
On Tuesday, August 23, at 3:55 a.m., a message came into my email with the headline, “Your Square Card Reader has shipped … and should arrive on your doorstep in the next 2 to 5 days.” There wasn’t an exclamation point at the end of that message, but there was definitely one in my heart! So exciting!
Some of you who are on technology’s leading edge are already “getting” this. Others, however, might be asking, “What’s a Square?” Well … I didn’t know that answer either until a few weeks ago. Actually, I did know, but I didn’t realize that I did. And, if you’ve ever purchased a product or service while shopping in an Apple store, you know the answer too.
As an almost embarrassingly latecomer to Apple products, I was frankly bowled over by the technology in the Apple store in Atlanta last December when I was surprised by the gift of my iPad for Christmas. Aside from all of the “toys” lined up on tables on either side of the store, affording potential customers the opportunity to play and get themselves irrevocably hooked, I was particularly impressed by the “tools” available to each of the salespeople (none of whom appeared to be much older than eleven, but all of whom might just as well have been Steve Jobs himself in terms of their product knowledge and skill). Each of those salespeople carried in their hands a device that looked just like an iPhone. But when the time came to purchase the iPad, our particular salesfellow used his “iPhone” to complete the transaction–scanned the credit card, completed the payment, and sent the receipt to a printer. Never once did the guy’s fingers touch a cash register, primarily because there wasn’t a cash register anywhere in that store.
Well, the technology in those salepeople’s iPhones has now become available to regular people in the real world (outside of Apple stores), in the form of the “Square.” A couple of months ago, one of my editing clients, who has become a great friend as well, called me to make sure I knew about the Square (and I shudder to think how long I might have taken to discover this amazing development on my own). Basically, the Square is an app available on the iPad and iPhone. And when you order the app, the little Square is automatically sent to you. Writers like you and me, who have supplies of books we’re trying to sell at every conceivable opportunity (I always have a box of books and flyers in the car–and I even carry flyers and bookmarks in my purse), have heretofore been stopped short of the sale when the only option for the potential reader/customer/fan is to use a credit card. First of all, signing up to use credit cards for any sort of business has traditionally been comparable to getting approved for a top security clearance. And even when successful, there was a large and/or complicated machine required to process transactions.
Now I’m here to tell you that signing up for the Square is not only too easy to believe, but the process and the actual Square are free! Yes … free! There will, of course, be the standard processing fee (about 2%) for a credit card transaction (a deductible business expense, by the way, because remember that your book(s) create a business, whether or not we, as writers, want to think about/accept that fact). But securing the technology and getting set up will cost you absolutely nothing! Furthermore, when I do slide someone’s card through that little slot, their purchase amount will immediately be deposited into my bank account, less the fee (only thirty cents on the soft cover, as currently priced).
So, my Square actually arrived on Saturday and, as you can see, the thing is so small and totally portable that the miracle device literally fits in my wallet. (Photos attached to this post will undoubtedly usher in further awe-inspiring moments for you!) Although the iPad was my first Apple product, I’m now so jazzed about the technology that when my next wireless phone upgrade option arrives (shortly), I’m going to switch from the Blackberry to the iPhone. Until then, I’ll make sure to have my iPad with me everywhere I go. And I absolutely cannot wait until I make my first “Square” credit card sale of Separation of Faith and/or The Truth About Cinnamon. Hopefully, we won’t have to wait too long–and you’ll be the first to know!
The Rest of the Week … Quake, Hurricane, Surgery … (“Other than that, Mrs. Lincoln, how was the play?”)
As I said … the message about the Square was in my email when I logged on for work Tuesday morning in my home office on the top (18th) floor of the building I moved back into last May. At a little after 1:00 that afternoon, as I was plugging away (having moved my laptop from my desk to the dining room table for a change of scene), the earth moved–and not because of any powerful, extraordinary words zipping from my Technicolor brain through my fingers into my Word document. No. The earth was moving because the earth was moving! Keeping in mind that I lived in California for almost twenty years, there was a part of my memory bank that recognized the shaking of furniture, lamps, etc., and the rattling of dishes in my china cabinet, as an earthquake. However, the disconnect came from the fact that I was sitting at my dining room table in New Jersey!
Since I always keep a cable news channel turned on as background noise, I immediately heard the announcement that there’d been a quake in the Washington, D.C. area. But holy cow! I was feeling that same quake in New Jersey? Next, an anchor who lives on Manhattan’s upper west side called in and said he felt it too. Then I got really excited because I’ve been working hard to cultivate Twitter (a social media element that I hadn’t been using effectively until the John Locke phenomenon–http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/47669-john-locke-hits-1-million-on-the-kindle.html), so I immediately went to Twitter and Facebook and posted “Did anyone else just feel the earthquake in New Jersey?” Well … an editing client of mine in Ohio immediately responded by saying that he felt the shaking in Cleveland! You have to be kidding, I thought! And then the rest of the story about that quake quickly became history.
Of course, that was on Tuesday. Four days later, on Saturday, Hurricane Irene began arriving in New Jersey. (The last edges of wind gusts finally wrapped up last night–36 hours later.) Up here on the 18th floor, the howling of the wind was extremely loud for the entire ten hours of the core part of the storm. And since my office is sort of like a green house in design (a couple of office photos are attached), the rain against all of the windows felt like being in a car wash. But we were all very blessed on my block and in the neighborhood where my daughter, son-in-law, and granddaughter live in their new house. We had no damage, and we didn’t even lose power. (There were several power dips and surges yesterday–Sunday–afternoon, when the wind was actually stronger at times than on Saturday night.) A lot of people in this area of New Jersey are really suffering from wind damage and flooding, and they all remain in my prayers.
Finally, confirmation came through that I’ll be having another surgery (my 7th in 15 months) right after Labor Day. Most of the pathology is in, with a CT scan happening this Thursday to primarily check for lymph node involvement. Once all of the details are together, I’ll share more of what I know, since that’s what I promised you I’d do in my last post.
Meanwhile, we’re starting a brand new week today, and there isn’t a cloud in the breathtakingly gorgeous blue sky! Hope all of you have a fabulous, productive, and happy few days head as well, as we approach a well-deserved long holiday weekend!