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Sunday, January 22–Panel Members:

  • Phil Sexton–Moderator of Panel; Publisher, Writer’s Digest
  • Karen Cooper–Publisher, Adams Media
  • Michelle Howry–Senior Editor, Touchstone (an impring of Simon & Schuster)
  • Donya Dickerson–Senior Editor, McGraw Hill

A. What is the most common mistake writers make in nonfiction proposals?

  • Too much emphasis on the manuscript.
  • Not enough evidence of need. Why does this book need to be in the marketplace?
  • Not enough emphasis on the author platform.
  • Not enough competitive analysis. Need to do research: a) Where will this book go on the shelf in Barnes & Noble? b) How does this book contrast with competitive titles? c) What does this book provide that no other book does? Check publicity volume of competition and occupied shelf space in bookstores. Also check Book of the Month Club offerings and other visible signs of a book’s sales/popularity.
  • Writer is not realistic about competition for books by a “new author.” In proposal/query, presents him/herself as “the next ___________ (fill in the blank with a famous author’s name).” This approach brands the writer as inexperienced and unrealistic. Instead, the writer should answer: a) Here’s how my book fits into the market, and b) Here’s how my book differs …”

The approximate length of a nonfiction book proposal should be thirty pages, not including any sample chapters.

Include suggestions about where book could be sold outside of the trade (ex., Walmart, Costco …) Research should include publishers and where they sell.

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B. How important is the author’s writing in nonfiction?

  • Depends on the imprint, the book idea, and how hungry the editor is for an acquisition.
  • Authors should not have someone else write the proposal. Both the manuscript and the proposal need to have the same style. Editors can tell if they’ve been written by different people.
  • Editors/publishers vary regarding how important the writing is. If the concept is great, the quality of writing is not as important. Writing can always be beefed up through input from agents, editorial staff, or even ghost writers contracted through publishers.
  • The author’s platform plays a role in how important the writing is. The more the author already has in place to help sell the book, the less important the actual writing becomes.
  • Editors differ with respect to the weight applied to a) good writing, b) promotion, and c) platform.

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C. How has the view of self-publishing changed?

  • All three editors said they would enthusiastically look at proposals that included self-published books.
  • Writers should keep in mind that, if an author is doing well with self-published book saes, then there is a strong case to be made for not going with a traditional publisher.
  • However, publishers can offer access to additional distribution channels, unique book promotions, etc.

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D. What is the most compelling proposal you ever received, and why?

  • Wreck This Journal. Original proposal was a mock-up that was intended to be torn apart (as is the final product). Sometimes editors have to do a hard-sell job with odd ideas like this one, when channels like Barnes & Noble and Amazon have decided to passed on a project.
  • The Starbuck’s Experience. Author had gained full access to Starbuck’s operations. (The publisher was instrumental in changing the title from the original.)
  • The Unofficial Harry Potter Cookbook. Author had secured permission from J.K. Rowling to use the Harry Potter name.
  • Retail Hell. The proposal came in as a self-help book. The publisher reworked it into a memoir.

Editors and publishers want authors who are cooperative and willing to listen, who respond positively to input, and who want to work in a partnership to produce the best quality book possible.

–Cheri’s Note: I’m now studying up on how to write a nonfiction book proposal. I will keep you posted on what I’m learning and how the process unfolds once I actually begin writing the document.–

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(Cheri’s Note: Not only is Barry Eisler a successful author  of an impressive stream of thrillers (traditionally published), but he also made publishing history in Maarch 2011 by turning down a $500,000 two-book deal with St.Martin’s Press in order, instead, to published his next novel electronically. That next novel, Detachment, was released in the fall of 2011, and you can read all about the story at:  http://www.npr.org/2011/10/07/141116856/barry-eislers-detachment-from-legacy-publishing. Hearing him speak at the conference was a huge treat!)

Day #2, Keynote Address: The New World of Publishing, and What It Means for You–Barry Eisler (www.barryeisler.com— Eisler directed us to his Web site’s section “For Writers” and then to a sub-section “Resources for Indie Writers.” I checked this out, and the information is both useful, easy to reference, and comprehensive. Anyone considering launching out in the DIY direction would benefit greatly by visiting this site. Thanks, Barry!)

Despite all of the changes taking place daily in the publishing industry, one thing has not changed. Readers still love to read and are willing to spend some amount of money to get their hands on good books.

Writers are their own CEOs. And being your own boss carries with it the responsibility of writing the best book possible (and the best edited).

Even when they’ve written the best book possible, writers need to understand the realities of the publishing world in 2012.

  • Even with a great book, making any measurable amount of money with the endeavor is not a good bet.
  • 93% of all published books (and this includes cookbooks, self-help, history, politics–everything) sell less than 1000 copies over the life of the book!
  • The average book only sells 83 copies over the life of the book.

The most important thing to Eisler is getting his books into the hands of readers as expeditiously as possible. (Traditional publishing can add years to this process, especially if the writer is new/unknown.) So, what has changed in the publishing world due to the onset (or onslaught) of digital publishing?

  • Paper books require a distribution partner, and that role has traditionally been filled by traditional publishers, which is one reason why publishers’ contracts with authors typically specify an 85% take of the book sales for the publisher.
  • Digital books, however, do not require a distribution partner. Consequently, Indie writers are now on a level plaing field with huge publishers.
  • Amazon was the first company to offer authors a direct-to-consumer marketing plan.
  • Writers now have choices regarding how they get their work into the hands of readers.
  • This, according to Eisler, makes authors the number one players in the new world of publishing.

(Eisler’s remarks were relatively brief. You can find a ton of extremely useful information “For Writers” on his Web site: www.barryeisler.com. )

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Day #2, Session 3: Seven Secrets of Successful Self-Published Authors–Keith Ogorek, Sr. VP of Global Marketing with Author Solutions. (Full disclosure: Author Solutions is the parent company of iUniverse, Inc., which has been my publishing choice for both of my novels. They helped me create beautiful products, by the way–and my second novel, Separation of Faith, is winning accolades for both the editorial quality and the production quality/cover design. Although I had a lot of input on the book’s appearance both inside and out, the iUniverse staff deserves most of the credit for those elements. And I learned a huge amount from them during the process, which will be of enormous help if I move forward with my own e-book.)

  1. Know the Target Audience. Picture the target audience–gender, age, interests, and where they go for information.
  2. Believe in Your Work. The main goal of publishing a book is to impact people in some manner through your writing. Know your strengths, and promote them.
  3. Set Deadlines for Yourself. Deadlines are important from the time the first inspiration for your book arrives in your head. One of the most important is the date you want to hold the first copy of your book in your hands. Then work backwards to set interim deadlines, coordinating with your publisher (traditional or promoted self-publishing) or with any organization helping you to make sure you understand all of the steps involved with the publishing process. Then set promotional deadlines after the book is released, marketing wherever possible at birthday or holiday parties, speaking engagements, etc. (For both of my novels, I set up a table any place I could get permission–restaurants, libraries, local fairs/festivals. You won’t believe how easy it is to find people willing to give you a little space to sell your work. But you have to be “out there” asking for the permission!)
  4. Create Timelines to Meet Your Deadline(s). Work with someone who’s familiar with the publishing process as you establish milestones. Understand all of the steps involved. Completing the manuscript is first and foremost, if you’re writing a novel. Lots of new writers tend to forget that the book should be finished before you begin any of the next steps. (Nonfiction can vary with respect to whether or not the manuscript needs to be finished first. Some agents/editors focus on the writing while others focus on the book idea and proposal. Obviously, if you’re going the DIY route, the manuscript needs to be finished before you start worrying about anything else.) Once the book is finished, then proceed with editiing, submission (whether you’re pursuing a traditional path or one of self-publishing), design (interior and front/back cover), revisions, printing. Understand the list of tasks within each of these steps and make sure every task is plotted on your timeline.
  5. Understand Your Goals & Options. There are basically three options for getting your work into print: a) traditional publishing, b) DIY self-publishing, and c) supported self-publishing. (iUniverse, Inc. is an example of a supported self-publishing organization.) Key differences: a) who own the content, b) investment of time & money, and c) speed to market. (Traditional publishing can take as long as three or more years to get your book into the hands of readers–and that’s after you’ve secured an agent! Once the agent finds an interested editor who then successfully sells your book up the food chain in his/her publishing house, time to market can still be as much as two or more years.) Which option is for you? That depends on your talents, level of commitment, and patience. Also, keep in mind that self-publishing a book to get started and begin putting your work in readers’ hands does not eliminate the traditional publishing option down the road, especially if you’re able to demonstrate success with your marketing. More and more agents are looking at self-published books to validate an author’s work. Social media helps develop a following/establish your position as an expert. Understanding your target audience is key. A blog should be your social media centerpiece. To enhance your blog, interview other bloggers for posts, or bring others into your blog as guest bloggers. Facebook and Twitter are critical as well. Use all social media to provide real-time updates on events and news related to you and your book(s). Use tags effectively.
  6. Put together a Marketing Plan before Publication. Include a video about the book. (Video book trailers have become common and important. YouTube has plenty of examples with a simple “video book trailer” serach. Another interesting idea (especially if you’re doing any form of self-publishing that affords you control over the book’s cover) is to use your blog/Web site to sponsor a contest where your followers vote on book cover ideas. Offer three options. Otherwise, your marketing plan should begin promoting your book before you actually have a book to sell. If possible, give readers the opportunity to pre-order. Once the book is released, schedule yourself into every venue that will give you time and space. Send press releases to all local media. Remember that readers will not buy your book if they don’t know the book is there. (Cheri’s Note: Here are a couple of links that might be useful. Free & Low Cost Book Marketing Links: http://www.thewriterssite.com/direct_pages/marketing.html.  Book Marketing with Free Giveaways: http://www.bookbuzzr.com/blog/book-marketing/how-to-market-your-book-with-free-giveaways/. BookDaily free promotion: http://www.bookdaily.com/lndpg/lndpgv1. Even if you’ve already been promoting a book for awhile, these links might give you a fresh shot of inspiration [if you haven’t found them yourself].)
  7. Plan a Book Launch Event to Celebrate the Publication. This can be a great motivational occasion (something I can attest to, from my own experience). To save money, combine your book launch party with things like family reunions, speaking engagements, church events, etc. (Cheri’s Note: Whether you hold the party at a reunion or as a separate occasion in a hotel meeting room, just have a book launch party somewhere! I’ve known self-published writers who opted not to have any sort of launch event, and most of them struggled to get the book off the ground. You need to build a “buzz” about your book, and nothing does that better than your being there in person with a crowd of folks to celebrate the launch of the work you’ve labored for years to create!)
  8. Before Deciding on a Self-Published Option, Ask Yourself These Questions: 1) Is there a book out there just like mine? 2) Is there an audience for a book like mine? 3) Can I sell this book on my own? 4) How will I garner publicity for my book? 5) Can I create professional packaging on my own? 6) What good does it do to die with a manuscript in my drawer? 7) How many people would you say you have to impact with yor writing before you would say that publishing was worth the effort?

For more information on this subject and presentation, and on the presenter’s input from the conference, go to: www.indiebookwriters.com.

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Write-A-Thon Presents Fresh Approach to the Familiar

As mentioned in earlier posts, I’m proceeding with Write-A-Thon–Write Your Book in 26 Days (and Live to Tell About It) by Rochelle Melander. I’m trying out this method to jump-start my nonfiction project on the subjects of mastectomy and reconstruction. The first part of the book involves “training” and includes lots of reading (underlining and highlighting), writing exercises (consolidated in the recommended dedicated journal), and preliminary organization (I’m not there yet). The second half of the book launches the 26-day write-a-thon and guides the writer through the entire process. My goal is to be at that launch point by November 1.

So far, the training portion has been more compelling than I expected. For example, one of the early writing exercises sounds familiar, on the surface, to all of us: “Write down where you envision yourself being in five years?” How many times have we heard this technique throughout high school, college, technical training classes, job interviews, etc., almost to the point of being a cliche? So, at first, I wasn’t too impressed, nor was I eager to answer the question yet again (especially given the fact that I’m currently going through chemo and am focused, at the moment, at much earlier target dates, such as losing my hair this week and my final chemo treatment next February). As I read further, however, my attitude began to change, largely due to the imaginative twist Melander applied to the question, making the exercise specifically relative to writers:

“Imagine yourself five years from now. Everything has gone as well as it possibly could. You have worked hard and succeeded at accomplishing all of your writing goals. Write about your accomplishments–what degrees you have earned, what articles and books you have written, what talk shows you have appeared on, the awards you have won. Write about your daily writing practice. What does it look like? Where and when do you write? How much are you able to accomplish each day? Envision your writing community–who do you connect with, who buys your books, who reviews them, who is interested in the ideas you are sharing and the stories you are telling? Write about anything else that is relevant: where you live, what other work you do, or how your day unfolds in addition to the writing. Use as much sensory detail as possible.”

WellI really liked the part about everything going “as well as it possibly could” over the five-year period. 🙂 Sort of started me off in an exceptionally happy mood. But the big surprise showed up when I started answering all of the individual sub-questions. Apparently, my subconscious must have been working on some of this stuff during the years I’ve spent writing and publishing two novels because I had no problem identifying immediately where I would be in five years, complete with all of the surrounding details. According to me, by then I will have written three additional novels plus three nonfiction books. Some of them will have been self-published and some will have been picked up by mainstream houses. My talk show appearances, which I was totally making up in my imagination, were of particular interest to me. Surprisingly, I did not have myself on Oprah but instead logged appearances on all of the national morning shows, in addition to local affiliates. And, with five novels and four nonfiction books under my belt at that point, I wrote that my very first novel–The Truth about Cinnamon–was “the one garnering the most attention” five years out. Interesting

Keep in mind that my writing in the prescribed journal just poured out of me, without the slightest hesitation or pause to think things over. And, as I wrote, I didn’t feel as if I were projecting into the future. Instead, the words felt more like reality being captured, making the exercise fascinating on one hand and hysterically funny on the other.

The instructions recommend repeating the journal entries a total of four times over a week’s period of time, with each round focusing on a slightly different visual of the situation in five years. Three examples of the variances include:

  • Write book jacket copy about yourself.
  • Write an acceptance speech for a major literary award.
  • Write an introduction for yourself and tell what sort of an event it is for.

I haven’t completed all four entries yet. But one thing I have learned is that my speaking engagements will have become a really big deal and a major source of revenue for me by then. That will certainly be something to look forward to! 🙂

Even if you’re not interested in trying to write a book in 26 days, I highly recommend going through this exercise for every aspiring author (or even authors who’ve already experienced some level of publishing success). All of the details–and I mean down to the tiniest morsel–of what I want to do, where I want to be, and what I want my life to look like in five years are now being captured in this unique journal. And since I believe in the maxim that “luck is where preparation meets opportunity,” I’ll be all set in the preparation category, if I accomplish even half of what I’ve written down! So, when the opportunity shows up, the journal will be transformed into a self-fulfilling prophecy. Yay!

Meanwhile … back to reality … the launch of my 26-day write-a-thon (for the third of nine books I’m supposed to have written in five years) is now only seven days away. Guess I’d been get my head out of that journal and the future, and back to work instead! Will definitely keep you posted on my progress.

Chemo/Hair Update

Last Saturday, I managed to attend a wedding with all of my own hair. There wasn’t even a large of amount of thinning evident at that point, and I was beginning to imagine that I would be the lone exception out of millions who would get through this process without becoming bald. However … I was told that the hair loss would happen during the first cycle–and now that I’m on day 13 (of 21) in that cycle, the thinning is increasing on a dramatic scale each day. My suspicion is that I will be calling my hair salon for the buzz cut appointment before this week is over.

Although I realize that I’m at the front end of this chemotherapy process–with plenty of side effect surprises undoubtedly ahead of me between now and February 2012–I’m doing remarkably well to-date. There was a sunburn-like flush on my chest, neck, and face from days 2-4, and I experienced a lot of dizziness (no blonde jokes, please) and fatigue for about a week. But other than that, I’ve been surprised by the absence of issues. The one exception to that has been the unrelenting trauma associated with the prospect of losing my hair. And I’m honestly beginning to believe that, once the hair is gone (and I’m able to open my eyes when looking in a mirror), I will be over the biggest hump of this whole eighteen-week thing. Anticipating the “event” is consuming an unbelievable amount of energy and focus, an irritating distraction that may very well accelerate my decision about when to finally face the music.

As I told you in an earlier post, I had originally scheduled myself to have my hair buzzed off on Saturday, October 15. But I chickened out and opted instead to just have my two new wigs cut and styled. Now I’m really glad that I was such a wimp, and I’m hoping this confession will be helpful to any women who might be a little earlier in the process than I am when they stumble upon this blog. Lots of people will suggest that you take a proactive approach and have your hair taken off before the follicles starting withering away and the strands start coming out in your hands as you brush or in the shower. Others will suggest that you wait, letting the process unfold gradually. One way or another–if you’re on a drug protocol that results in hair loss–your hair will be gone within three weeks of your first treatment anyway. So, how you decide to handle the difficult situation will depend on lots of personal variables.

For me, waiting has proven to be the right decision. So was the decision to get those wigs in advance and have them cut and styled to match me. As I brushed my hair this morning (I have a lot of long and thick but fine hair), watching my scalp become increasingly visible, I was comforted as I looked at those wigs on my vanity. I realize now that I’m going to look a lot better once I start wearing them than I’m going to by tomorrow (probably), as my disappearing hair makes me look older and less vibrant each day. With a wig on–one that’s been chosen to make me look like myself–I will, in fact, look just like myself. What a concept! So … to other women in the same situation … decide on whichever approach feels most comfortable to you (recognizing that no approach will really feel comfortable as you anticipate your first view of yourself with a bald head)–but do have other hair options ready to go right at the beginning of your chemo. I have the two wigs, and I have also ordered two items called “halos,” which are hair pieces on sort of headbands that stick out when you wear hats, softening your face and the unmistakable look of no hair, regardless of what kind of hat you’re wearing. Knowing that those hair options are there for me is going to make the trip to my salon this week a lot easier–although I’m guessing that won’t be the best day of my life, no matter what I do to prepare.

Attached is a photo I took of myself yesterday. You won’t notice the thinning, but that was the day the loss first became really obvious to me. So, I decided to capture the moment. You probably won’t ever see my bald head (although maybe I’ll become more courageous as time goes on). But I will definitely post a picture of me in my new hair on whichever upcoming day turns out to be Buzz-Day for me.

In the interim, as I said earlier in this post, I need to get back to work! Hope you’re all having a great week!

Cheri's Lingering Hair on October 24, 2011

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No … This Isn’t About Me

Not yet, anyway. 🙂 The author’s name is John Locke (www.DonovanCreed.com). He’s a 60-something baby boomer with big dreams, sort of like me. But there’s a major difference. As of June 21, he has self-published seven novels (Donovan Creed, the detective, is a recurring character), plus two unusual western novels (by his own definition), and now a how-to book titled How I Sold 1 Million eBooks in 5 Months! (http://www.amazon.com/Sold-Million-eBooks-Months-ebook/dp/B0056BMK6K/ref=sr_1_1?ie=UTF8&m=AG56TWVU5XWC2&s=books&qid=1309223049&sr=1-1). And those five months were all in 2011! Here’s the link to this week’s news about his historic accomplishment: http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/47669-john-locke-hits-1-million-on-the-kindle.html

If you’re a struggling writer out there who’s just happened upon this blog, or if you’ve been following this Journey since the blog launched on November 4, 2009, there won’t be any surprise in this news: I purchased Locke’s How I Sold … book for my Kindle within moments of reading two days ago about the man’s success.

Locke does not present himself as a great novelist–a refreshingly realistic perspective, especially since I’ve recently read a couple of best-selling novels, which were published through one of the big six mainstream traditional houses and which I could not believe ever saw the printed light of day. Locke does believe he’s a good writer, though, who’s become a better novelist over time as he’s crafted seven Donovan Creed stories for a relatively small, carefully defined, “niche” audience (the “niche” being a key element of the “system” he presents in How I Sold …). And, even though I don’t think I fit into Locke’s description of that niche, my curiosity was definitely piqued. So, a few minutes ago, I ordered two of his Creed novels–his earliest and his most recent, in order to experience his writing growth. 🙂 After all, the books are only 99 cents on Kindle (another key part of his “system”).

But the most important aspect of discovering Mr. Locke (for me, at least, and I suspect for a whole bunch of you as well) is that, until a few short months ago, he was in virtually the same position that I (and many of you) are in now–where we’re only selling a handful of books, despite back- (and bank-) breaking promotional efforts. He was languishing along with us in the ever-growing quicksand field of self-published authors, taking solace only in his unflagging determination and the encouraging legitimacy conveyed by his readers.

One significant difference between where he was and where I am was that his body of work is much larger than mine, due, as I learned at the end of his How I Sold … book, to his goal of completing a new novel every eight weeks. In one of the messages I wrote to him after finishing his book, I suggested that, whatever method(s) he uses to create a novel every eight weeks might be a great subject for his next how-to book! I already know that I’m taking way too long per book, but I’ve been working with the goal of producing a book each year. The idea of cranking out six per year never even flickered through my head. In fact, I’d be happy with a novel every six months. Would I buy a book by Locke that explained how he creates a new novel every eight weeks? Especially since that book would undoubtedly be priced somewhere between 99 cents and $5? Well … let me think.

At any rate, in less than six months, John Locke went from selling dribbles of his books on Amazon and other sources to being the first self-published author (and only the fifth or sixth author of any kind) to break through the 1 million book level on Kindle. And this wasn’t just by happenstance. He created a plan–a “system”–which he follows faithfully. And then, when his system actually worked consistently, he took a little time (a few weeks, apparently) to write a book that captures that system for the rest of us, in case we’d like to give the concept a try.

And that’s exactly what I’m going to do! I’ll use Locke’s system for the nonfiction work in progress, hopefully due out on eBook by early fall, and then again for my next novel (which I’ve decided will definitely be a sequel to Separation of Faith–http://tinyurl.com/3tljkpc).

“Isn’t that going to be sort of risky?” you might ask.

Au contraire! “What do I have to lose?” is the question circling around me. What would any of us risk losing, compared to where we are now?

Imagine this: thousands of self-published authors–even tens of thousands, perhaps–suddenly experiencing wild success through eBook sales! Sure would be hard to marginalize that statistic or question the validity of authorship when paired with such soaring numbers of happy readers!

I’ll definitely keep you posted on what happens–and please let me know if you give Locke’s ideas a try yourself! From the beginning, I’ve been saying that there’s enough room in this dream for all of us!

Suddenly, the lyrics from an old boomer song by Buffalo Springfiled have begun rolling through my head: “There’s something happening here. What it is ain’t exactly clear.” That song spoke to a whole generation in the 1960s and early 70s about huge and very serious changes taking place in the country. Although clearly on a lighter, much smaller, and far less dangerous scale, I do believe there’s a revolution underway in the publishing world today. And I would like to be on the leading edge. How about you? 🙂

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At Last! The Next Iteration of the Writer’s Conference that Changed Everything for Me! (http://www.writersdigestconference.com/)

If this is the first time you’ve stopped by this blog, I invite you to check out the November 4, 2009 blog launch posting (https://cherilaser.wordpress.com/2009/11/04/hello-world/). That original post (and the decision to start a blog in the first place) was a direct byproduct of my attending the first annual Writer’s Digest Conference held in New York City in September of last year (2009).

When I checked into the hotel on the first day of the conference, I had not yet finished my second novel (Separation of Faith, released last month, September 2010), nor did I have a clue about the realities of the publishing business/world today–a reality that changes almost moment-by-moment. Like so many other writers I’ve met over the years, I still believed that continuing to write and send out those “carefully crafted” query letters would eventually get me where I wanted to go on my publishing Journey.

But since I didn’t understand the new realities of the world I was trying to enter with my novels, I also didn’t understand what would be the best way for me to proceed with my second novel, given my personal goals and my stage in life. Well, the blog post on November 4, 2009 outlines the revelations and shifts in my Journey’s direction after I’d spent three days at that conference.

In a nutshell: 1) Everything I’d been thinking/planning changed, and 2) I was shot out of a cannon when I left the conference, with a clearer direction about what I wanted and needed to do than I’d had in decades. I reordered absolutely everything I was doing the day after I returned home.

This blog has followed every single step of those changes and the subsequent unfolding of the Plan, including the things that went smoothly and those that didn’t. In short, though, the second novel is not only finished and released, but there’s already been recognition for editorial excellence, which emerged  in the process of that conference as one of the keys–if not the key–to a successful book. Getting to that level of editorial quality took almost a year, but there wasn’t an option, as far as I was concerned. You can read all about that whole editing struggle, if you feel like perusing the posts in this blog since last November.

You’ll also read about how I started blogging in the first place, a process about which I knew absolutely nothing, but something else that wasn’t optional for me after that conference. The same was true for my entire approach to the whole social media thing in general. (Again, the November 4, 2009 post will lay everything out for youhttps://cherilaser.wordpress.com/2009/11/04/hello-world/.)

The New Conference–January 21-23, 2011  

Writer’s Digest did not have their second annual conference this year due to scheduling issues, much to my disappointment, but delayed the event until January 2011. I’ve been watching for registration to open for the last month–and needless to say, I’m already confirmed. (Not packed yet, but soon … 🙂 …)

After more than fifteen years of trying to find my way through the publishing morass, and after attending dozens of conferences, I can honestly tell you that this one is differentIf you’re a writer going after the same Dream we’re all chasing–and if you’re ready to hear/learn what it really takes to even have a shot (with an open mind to the realities that will quickly open your ears and eyes as wel)–this conference will leave you a changed person/writer at the end. And by this time next year, perhaps your own Journey will be a lot further along as a result.

If I had not attended the Writer’s Digest Conference in September 2009, none of this would be a reality for me right now:

  • This blog–www.cherilaser.wordpress.com
  • All of my social media connections (see the right hand column of the blog).
  • www.Amazon.com (Separation of Faith under Books)
  • Video Book Trailer for Separation of Faith: www.YouTube.com/cherilaser
  • By the end of October, we’ll also be releasing a Second Edition of my first novel, The Truth About Cinnamon (on Amazon.com too), because of what I learned about the importance of quality editing (as important, if not more so, than the quality of the writing) at the WD 2009 conference.  

If you want the conference experience of your writing life, check out the January 2011 Writer’s Digest Conference at: http://www.writersdigestconference.com/. If you decide to attend, please let me know! I’d really love to meet you there and have some great conversations in person!

Have a Great Weekend!

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A Great Place to Start Organizing Your Thoughts

This will be a quick note to share a post published by Jane Friedman (Writer’s Digest) this morning. If you’re just beginning to consider publishing options for your work, her piece is extremely helpful in organizing thoughts and direction.

There are several “sidebar” links that take you to sub-categories, and I highly recommend that you read each of those as well, in order to get the full picture of what she’s presenting. The link on self-publishing is of particular interest and really points out the realities quite succinctly.

If you’re trying to figure out which way to go on your Journey, or if you’ve already gone one way and would like to consider going another, spend a few minutes exploring Jane’s post in depth: “I Want to Publish My Book. Now what?” http://blog.writersdigest.com/norules/2010/10/05/IWantToPublishMyBookNowWhat.aspx

Hope your week is off to a good start!

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