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Archive for the ‘inspiration’ Category

Well … What Do They Say About Two Out of Three?

Okay … I know that more than a few days have passed since I promised this post. But I’m here now with my heart in my hands and my thoughts well organized (I hope). During the last ten months (just counted them and absolutely cannot believe it’s been that long), I’ve had to defer or cancel a lot of plans and commitments that were important to me. And I’ve always found myself apologizing, which seemed to make me feel even worse. So I’m not going to do that anymore. I love my blog and those of you who’ve been with me since the beginning, as well as those of you who’ve stumbled upon the site and subsequently found some level of interest in what’s going on around here as time unfolded. And I think it’s enough for you to know that not a day goes by without my thinking about all of you and this blog. Hopefully, the writing will begin flowing again with some regularity. There won’t be any schedule that I’m holding myself to, though–at least not for awhile. I’m just grateful to be here in this moment, focusing on this post.

So, you ask, what the heck has been going on? Well, the cancer is what’s been going … and on, and on, and on … like a bug you keep squashing but, when you lift your shoe, the damn thing is still moving. And one more annoyance that’s been taking up space is a rather intense case of the blues–something that’s very uncharacteristic for me.

In a few earlier posts, I’ve explained that I worked very hard for the first two years of this blog to keep everything on this site closely tied to the original mission: tracking the “journey from publishing obscurity to somewhere else.” Whatever was going on in my life outside of the writing and publishing elements was not germaine. Yet, at some point last year, the lines between the blog’s mission and the rest of my life had become so blurred–and “the rest of my life” had so impacted my writing and publishing plans–that I finally caved in and began sharing some of the details. Now I believe that a more thorough update is in order, first because of my extended silence, and second because a key component of this blog’s mission has always been to offer information that would be helpful to others. Hopefully, the thoughts that have been rolling around in my head and that are now emerging in this post will hold at least a small amount of value for someone reached in the Web-o-sphere after I press “Publish.”

This new post–“Mortality, Cancer, and the Inevitability of a Writer’s Words”–encompasses three vast subjects that have been consuming an inordinate amount of my thinking. All three are now inextricably entwined for me–a writer who’s been a long-time purveyor of odd thoughts, fun fiction, characters, and conundrums. And after more than fifty years of putting words together, no obstacle or impossible set of odds has ever been able to make me stop my writing. Not until recently. Not until the very real possibility began encircling me that, within a relatively short span, I might not be here anymore to capture and massage the imagery and plots coming out of my head. Frankly, I think the fear I was generating for myself began to paralyze me.

This cancer problem actually began twenty-five years ago when I was diagnosed with non-Hodgkin’s lymphoma. That “issue” was found super early and, although the progression did get a little dicey in the late 1990’s, great health care and a new drug managed to put the beast back in the box. Now (and I’m knocking on wood all over the place), the lymphoma has been in remission and not making a pest of itself for more than ten years. This current situation, however, began very recently, in the spring of 2010. We started with breast cancer (immediately labeled as my second primary cancer since there was no connection to the lymphoma). Again, the little demon was found very early in a routine mammogram. I proceeded with an extremely proactive plan of action that included a double mastectomy and breast reconstruction. While the process was painful, scary, and unbelievably inconvenient as I was trying to bring my second novel into the world, I felt very fortunate. Then, over the next year, things became wildly bizarre in short order. In another routine checkup in late fall of 2010, before my breast reconstruction was even finished, a third primary cancer was found in yet a different part of me. (The statement, “You have to be kidding me!” is the most vanilla printable version of what I said to that particular doctor.) Cancer number three was also an early discovery, which we ended up treating with radiation. And then, in a follow-up exam for the third cancer about six months later … yup, you guessed it … a fourth primary was found. (If I can’t print what I said upon hearing of the third one, imagine the degradation of my words upon hearing of the fourth!) I had become a walking, talking petri dish. And that fourth cancer was the first one to be aggressive. We’ve been dealing with the bad boy ever since.

After a gigantic six-hour surgery in September 2011, I began eighteen weeks of chemo in October (the day before my birthday). In December, mid-way through the treatment, a CT scan was done and showed a new lymph node that was bigger than it was supposed to be. But we kept on going with the treatment anyway, and I completed the six three-week rounds of chemo in early February. The requisite end-of-treatment CT scan was performed shortly thereafter, and the “new lymph node” was a little bigger than in December. So they did a biopsy, which showed that the node was actually the cancer I’d just undergone four and a half months of chemo to eradicate. Seriously? I felt as if the cancer growing during chemo was tantamount to flipping me the finger. Ugh! And now what, by the way?

My team of doctors took my case to the “tumor board” (at Sloan-Kettering in New York where I’m being “handled”), and the fabulous surgeon who did such a phenomenal job with my September surgery said he wanted to operate to take out the lymph node. After an appointment with a great radiation oncologist, they agreed that they also wanted to do interoperative radiation, where they would actually give me radiation in the operating room. (Amazing stuff!) I thought their plan sounded like a terrific idea! But first … my surgeon wanted to do an MRI to get a clear picture of where the node was in relation to blood vessels, etc. Okay. And then … uh oh. The MRI showed two more lymph nodes. Excuse me??

That news came on a Wednesday. The surgery/radiation combo immediately came off the table, and I was back in chemo, with a different drug, the following Monday. The protocol this time has been three full chemo days in a row followed by a fourth trip into the city on Thursday of chemo week for a shot (called Neulasta) that keeps my white blood cells from bottoming out. After a total of three weeks, the cycle repeats. Unfortunately, the combination of all the drugs plus the shot was totally flattening me with lots of pain and a low grade fever that would not let up. That dismal situation went on for the first three rounds–a total of nine weeks. And that was the period of time when a deep-seated case of the blues took over with gusto.

Fighting cancer has been part of my life for twenty-five years. But, with the exception of intermittent surgeries and/or treatments, I’ve always been able to continue living my life while I was fighting. Bringing out my second novel, for example, was a top priority that was methodically woven into all the breast cancer surgeries. This time, however, I was unable to do anything. And when the body isn’t able to do anything, the mind goes into overdrive, especially when a tough cancer is part of the mix. Then suddenly the critical ability to fight begins to feel compromised. And that’s when things can really get scary. So I was determined to find a way to get up and moving again.

At the start of the fourth round (three weeks ago), I had a long conversation with my oncologist and a doctor who works with her about all of the difficulties I’d been having. To make a long story short (too late for this post, I know … 🙂 …), they came up with a plan that involved my taking something as simple as ibuprofen (a drug I’d been told not to take previously) beginning the morning of day four, following the three days of chemo but prior to receiving the big shot. The ibuprofen was supposed to continue every 5-6 hours through day eight. Well, I’m here to tell you that, after adhering to those instructions, I’ve had only a couple of small problems that were easily remedied. I’ve been up and around since that first weekend, slowly regaining my strength. And now, three weeks later, I’m almost back to normal in terms of my schedule. I still get tired by early evening, which is normal with chemo. But otherwise, my life is getting back on track.

Additionally, the CT scan performed four weeks ago showed that the cancer is stabilizing. Nothing new showed up this time, thank God! And now the plan is to do another CT after round six (in August). If that still shows the situation to be stable, they will put the surgery/radiation combo back on the table. Meanwhile, I cannot tell you how grateful I am to be feeling more like my old self. And imagine my (and my family’s) surprise that such a huge difference could be made by something as ordinary as ibuprofen. (Apparently, there are recent studies that show the benefits of administering the Neulasta shot in conjunction with ibuprofen. Wish I’d known about that before I spent the better part of nine weeks being such a mess!) One other piece of good news is that I will have an extra week of reprieve this round. Normally, I would have started round five on Monday, July 2. But since this treatment involves three consecutive days and a fourth for the shot, I would have been hooked up all day on July 4. Consequently, round five will begin on July 9–seven extra days to feel wonderful!

This blog post has been forming in my mind for a long time, and hopefully I’ll be able to start posting more frequently again now that the flood gate has opened. I’m also ready to resume work on my third novel, which will be a sequel to my second (Separation of Faith). Since I’m always the happiest and most content when a new story is coming together, I’m anxious to see/feel those words pouring out of me.

And that brings me to the lesson learned from all of this. Cancer is certainly a big meanie and shoves mortality flat in your face. Yet mortality is something we all have to deal–some of us just sooner and more graphically than others. Meanwhile, we all have life to live and joy to discover. Much of that life and joy, for me, comes through my wonderful family and amazing friends. But, again for me, writing is what helps keep the blood flowing through my body. And giving birth to a novel comes from a deep passion that is almost impossible to explain. So, it’s true–one day I won’t be here anymore. Hopefully, that day will be far off in the future. If I let this cancer (or any other obstacle) silence me, though, my words will be history way ahead of schedule for the rest of me. That train of thought means there wouldn’t be a third novel–and that means some of my readers would thus want to kill me. 🙂

Therefore, I hereby resolve that, even if no one ever reads a single thing I write, my words are going to keep flowing despite the challenges. And if the blues show up again, I’ll simply write straight through them! Some things that are inevitable are good. Let’s celebrate those!

My best to all of you! “See” you soon!

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Hi! Before I turn in on this Saturday evening, I want to get the word out that I’ve created and posted a new video for YouTube (and beyond). This one is very personal, in which I give my own demonstration of how women can fix their eye makeup to look very natural even though chemo has taken (temporarily) their eyebrows and eyelashes away. And yes, I actually start the demo with my bare face, for those of you who are curious. 🙂

This is the first step in my plan to start giving back, in the wake of my rather extensive cancer journey over the past two years. (You’ll find lots of posts on the subject in this blog, if you missed them, to give you more information on that journey). And before too much longer there will be another book, this new one falling into the nonfiction category (a very different experience for me than my novels) and designed to be of immediate help to women who’ve just been diagnosed with breast cancer. I will continue to keep you current on that book’s development and publishing progress, both of which should start zipping right along now that my chemo treatments are complete.

But the main thing I’d like to see happen with this new video is for everyone who views the film, and wants to be of help, to forward the video’s link to women they know are going through chemo or are about to do so. Forwarding the link to loved ones and friends of those women would also be useful. Missing eyebrows and eyelashes will not be a big deal for every woman undergoing treatment, but I’m hopeful that those who would like a little help will find at least one thing (even if that’s just support and commiseration) in “Chemo Eyes” at http://youtu.be/0C_rC5lamSw.

Thanks so much, in advance, for your assistance with this! Hope you’re all having a great weekend!

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Cheri’s Note: This was an uplifting and inspirational way to end another great WD conference!

The Drive to Write–Chris Baty, Founder of National Novel Writing Month (NaNoWriMo); author of No Plot, No Novel and Ready, Set, Novel

NaNoWriMo: Writers sign up to write a 50K word novel, from scratch, during the month of November each year. Baty and a few friends first experimented with the idea in 1999 (a total of 6 people). By 2000, 130 writers participated. In 2011, there were 300,000 participants in 33 countries. Six years ago, NaNoWriMo became a non-profit in Berkeley, CA, with a staff of seven. On Friday, January 20, Chris left the organization. On Monday the 22nd, he began his new job as a full time writer.  He explained his decision to make this change with this quote: “A ship in harbor is safe–but that is not what ships are built for.” –John A. Shedd, Salt from My Attic, 1928.

Baty said that a common trait in others who’ve left the shore is the drive to write. Something else they share in common–they’ve all packed the same four things:

  1. An established deadline.  Set a deadline and then share that date with someone (even a newly met stranger). Ask that person to hold you accountable for that deadline commitment. And don’t ask just one person. Invite several people to hold you accountable.
  2. Momentum. “A writer is a person for whom writing is more difficult than it is for other people.” –Thomas Mann, German writer. “Objects in motion tend to stay in motion. Objects at rest tend to stay at rest.” –Isaac Newton. Even if you don’t start out writing every day, commit to opening the document every day. That single motion of opening the document will automatically begin to expand and lead to writing.
  3. An appreciation for messes. Writers need to make as many messes as possible in both the writing and the business levels of this endeavor. Fumbling in the dark, on and off the page, is part of the process. The only way we can better ourselves is to make mistakes–trying and failing first.
  4. Faith. Faith that “our books don’t suck.” That we’re getting better as writers. That our work will eventually mean something. The world holds a lot of surprises–and success is often closer than we know.

If we give ourselves permission to take this crazy path, we have the power to accomplish unimaginable things. Baty says he’s watched hundreds of thousands of people write a book in one month that they didn’t even know they had in them when they started. That’s quite impressive and unimaginable. And we each have the power to do such things.

He offered to have faith for us, on our behalf, believing in our possibilities, because he’s seen them firsthand.

Cheri’s Note: As I said earlier, this was quite a moving and inspirational presentation, and the perfect closing for this conference!

And this concludes my series of summaries on the sessions I attended. But this exercise in sharing has accomplished something unexpected. One of my goals for 2012, as I complete and rebound from the chemo, is to get back to a more frequent and predictable blogging rhythm. Very much in tune with Chris Baty’s “objects in motion tend to stay in motion” point, my need to get these summaries out to you has put me on a daily blogging cycle that I’m hoping to sustain–unexpectedly meeting one goal by accomplishing another. And that, after all, seems to be the story of a writer’s life.

Wishing you all a happy, productive day!

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(Cheri’s Note: Not only is Barry Eisler a successful author  of an impressive stream of thrillers (traditionally published), but he also made publishing history in Maarch 2011 by turning down a $500,000 two-book deal with St.Martin’s Press in order, instead, to published his next novel electronically. That next novel, Detachment, was released in the fall of 2011, and you can read all about the story at:  http://www.npr.org/2011/10/07/141116856/barry-eislers-detachment-from-legacy-publishing. Hearing him speak at the conference was a huge treat!)

Day #2, Keynote Address: The New World of Publishing, and What It Means for You–Barry Eisler (www.barryeisler.com— Eisler directed us to his Web site’s section “For Writers” and then to a sub-section “Resources for Indie Writers.” I checked this out, and the information is both useful, easy to reference, and comprehensive. Anyone considering launching out in the DIY direction would benefit greatly by visiting this site. Thanks, Barry!)

Despite all of the changes taking place daily in the publishing industry, one thing has not changed. Readers still love to read and are willing to spend some amount of money to get their hands on good books.

Writers are their own CEOs. And being your own boss carries with it the responsibility of writing the best book possible (and the best edited).

Even when they’ve written the best book possible, writers need to understand the realities of the publishing world in 2012.

  • Even with a great book, making any measurable amount of money with the endeavor is not a good bet.
  • 93% of all published books (and this includes cookbooks, self-help, history, politics–everything) sell less than 1000 copies over the life of the book!
  • The average book only sells 83 copies over the life of the book.

The most important thing to Eisler is getting his books into the hands of readers as expeditiously as possible. (Traditional publishing can add years to this process, especially if the writer is new/unknown.) So, what has changed in the publishing world due to the onset (or onslaught) of digital publishing?

  • Paper books require a distribution partner, and that role has traditionally been filled by traditional publishers, which is one reason why publishers’ contracts with authors typically specify an 85% take of the book sales for the publisher.
  • Digital books, however, do not require a distribution partner. Consequently, Indie writers are now on a level plaing field with huge publishers.
  • Amazon was the first company to offer authors a direct-to-consumer marketing plan.
  • Writers now have choices regarding how they get their work into the hands of readers.
  • This, according to Eisler, makes authors the number one players in the new world of publishing.

(Eisler’s remarks were relatively brief. You can find a ton of extremely useful information “For Writers” on his Web site: www.barryeisler.com. )

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Day #2, Session 3: Seven Secrets of Successful Self-Published Authors–Keith Ogorek, Sr. VP of Global Marketing with Author Solutions. (Full disclosure: Author Solutions is the parent company of iUniverse, Inc., which has been my publishing choice for both of my novels. They helped me create beautiful products, by the way–and my second novel, Separation of Faith, is winning accolades for both the editorial quality and the production quality/cover design. Although I had a lot of input on the book’s appearance both inside and out, the iUniverse staff deserves most of the credit for those elements. And I learned a huge amount from them during the process, which will be of enormous help if I move forward with my own e-book.)

  1. Know the Target Audience. Picture the target audience–gender, age, interests, and where they go for information.
  2. Believe in Your Work. The main goal of publishing a book is to impact people in some manner through your writing. Know your strengths, and promote them.
  3. Set Deadlines for Yourself. Deadlines are important from the time the first inspiration for your book arrives in your head. One of the most important is the date you want to hold the first copy of your book in your hands. Then work backwards to set interim deadlines, coordinating with your publisher (traditional or promoted self-publishing) or with any organization helping you to make sure you understand all of the steps involved with the publishing process. Then set promotional deadlines after the book is released, marketing wherever possible at birthday or holiday parties, speaking engagements, etc. (For both of my novels, I set up a table any place I could get permission–restaurants, libraries, local fairs/festivals. You won’t believe how easy it is to find people willing to give you a little space to sell your work. But you have to be “out there” asking for the permission!)
  4. Create Timelines to Meet Your Deadline(s). Work with someone who’s familiar with the publishing process as you establish milestones. Understand all of the steps involved. Completing the manuscript is first and foremost, if you’re writing a novel. Lots of new writers tend to forget that the book should be finished before you begin any of the next steps. (Nonfiction can vary with respect to whether or not the manuscript needs to be finished first. Some agents/editors focus on the writing while others focus on the book idea and proposal. Obviously, if you’re going the DIY route, the manuscript needs to be finished before you start worrying about anything else.) Once the book is finished, then proceed with editiing, submission (whether you’re pursuing a traditional path or one of self-publishing), design (interior and front/back cover), revisions, printing. Understand the list of tasks within each of these steps and make sure every task is plotted on your timeline.
  5. Understand Your Goals & Options. There are basically three options for getting your work into print: a) traditional publishing, b) DIY self-publishing, and c) supported self-publishing. (iUniverse, Inc. is an example of a supported self-publishing organization.) Key differences: a) who own the content, b) investment of time & money, and c) speed to market. (Traditional publishing can take as long as three or more years to get your book into the hands of readers–and that’s after you’ve secured an agent! Once the agent finds an interested editor who then successfully sells your book up the food chain in his/her publishing house, time to market can still be as much as two or more years.) Which option is for you? That depends on your talents, level of commitment, and patience. Also, keep in mind that self-publishing a book to get started and begin putting your work in readers’ hands does not eliminate the traditional publishing option down the road, especially if you’re able to demonstrate success with your marketing. More and more agents are looking at self-published books to validate an author’s work. Social media helps develop a following/establish your position as an expert. Understanding your target audience is key. A blog should be your social media centerpiece. To enhance your blog, interview other bloggers for posts, or bring others into your blog as guest bloggers. Facebook and Twitter are critical as well. Use all social media to provide real-time updates on events and news related to you and your book(s). Use tags effectively.
  6. Put together a Marketing Plan before Publication. Include a video about the book. (Video book trailers have become common and important. YouTube has plenty of examples with a simple “video book trailer” serach. Another interesting idea (especially if you’re doing any form of self-publishing that affords you control over the book’s cover) is to use your blog/Web site to sponsor a contest where your followers vote on book cover ideas. Offer three options. Otherwise, your marketing plan should begin promoting your book before you actually have a book to sell. If possible, give readers the opportunity to pre-order. Once the book is released, schedule yourself into every venue that will give you time and space. Send press releases to all local media. Remember that readers will not buy your book if they don’t know the book is there. (Cheri’s Note: Here are a couple of links that might be useful. Free & Low Cost Book Marketing Links: http://www.thewriterssite.com/direct_pages/marketing.html.  Book Marketing with Free Giveaways: http://www.bookbuzzr.com/blog/book-marketing/how-to-market-your-book-with-free-giveaways/. BookDaily free promotion: http://www.bookdaily.com/lndpg/lndpgv1. Even if you’ve already been promoting a book for awhile, these links might give you a fresh shot of inspiration [if you haven’t found them yourself].)
  7. Plan a Book Launch Event to Celebrate the Publication. This can be a great motivational occasion (something I can attest to, from my own experience). To save money, combine your book launch party with things like family reunions, speaking engagements, church events, etc. (Cheri’s Note: Whether you hold the party at a reunion or as a separate occasion in a hotel meeting room, just have a book launch party somewhere! I’ve known self-published writers who opted not to have any sort of launch event, and most of them struggled to get the book off the ground. You need to build a “buzz” about your book, and nothing does that better than your being there in person with a crowd of folks to celebrate the launch of the work you’ve labored for years to create!)
  8. Before Deciding on a Self-Published Option, Ask Yourself These Questions: 1) Is there a book out there just like mine? 2) Is there an audience for a book like mine? 3) Can I sell this book on my own? 4) How will I garner publicity for my book? 5) Can I create professional packaging on my own? 6) What good does it do to die with a manuscript in my drawer? 7) How many people would you say you have to impact with yor writing before you would say that publishing was worth the effort?

For more information on this subject and presentation, and on the presenter’s input from the conference, go to: www.indiebookwriters.com.

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Note: All of my notes from the Saturday and Sunday sessions are forthcoming. Here’s what I’ve been able to put together so far. Also, since you’ll only be seeing summaries of the sessions I attended, the WDC staff said that there will be some sort of summary on all of the sessions posted on the conference site at http://www.writersdigestconference.com/ehome/27962/home/?&. I just checked, and they don’t have anything posted yet, so mine will have to do for the moment. 🙂 And I will get them up for you as quickly as I can.

Saturday, January 21–Session #1: E-Book Publishing 101–Jane Friedman, Media Professor and former editor of Writer’s Digest Magazine (This session was of huge interest to me because, even though there was a bit of agent interest in my nonfiction book during the Pitch Slam, I’m still leaning heavily toward the e-pub option for at least that next book. Not only am I excited about the potential of that option, but I really want to learn firsthand what’s involved and how it all works.)

E-pub vs Print on Demand (POD)–author has full control of pricing, cover, etc. with E-pub. Author control varies and can be very limited with POD.

What about author rights with e-pub?

  • Copyright is secure
  • Author has full rights re: publishing & distribution except for new Apple rules (covered below).
  • Authors are not killing future chances with traditional publishers if they go e-pub. Might have been true in the past, but no longer.
  • All rights are the writer’s to sell.
  • Caution re: possible exception(s)–Authors previously published with traditional publisher need to check their contracts for rights on existing titles.

Major e-book retailers, devices & formats

  • Kindle (mobi format)–50-70% of the market
  • B&N Nook (epub)–20-30%
  • Apple iPad & iPhone (epub & the newly announced iBookAuuthor, which is only readable on Apple devices–more later)–less than 20%

These three are the main devices and formats. The others on the market are:

  • Sony (epub)
  • Kobo (epub)
  • Desktop/Laptop (PDFs)

Writers going the e-pub route are working with distribution channels and retailers rather than with publishers. Distrib/Retailer options:

Single Channel (Fomatted to work on only one device) versus  Multiple Channels (Push books out to all single channels)

  • Kindle                                                                                           BookBaby (This one looks really interesting, by the way.)
  • B&N                                                                                               Smashwords
  • iTunes                                                                                            PublishGreen
  • iBooksAuthor*
  • GoogleBookStore
  • Scribd

*The new iBooksAuthor will only work on Apple devices. More in a minute.

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Most distribution services and retailers will accept Word documents.

  • Smashwords: takes MS Word. Free to publish. Author keeps 85% of the net. No Kindle distribution, however. Would need to publish on Kindle separately.)
  • BookBaby: Free conversion from Word, HTML, RTP, Apple Pages, plain text. $99 to publish plus $19 annual fee to sustain. Author keeps 100% of the net.) Also offers print service option plus add-on services for ISBN and cover design.
  • PublishGreen: Converts from MS Word, PDF, InDesign. $399-$999 for “full service” package. Author keeps 90-100% of the net.

When is it better to prep your own e-book files? When you:

  • have text-driven work.
  • are not scared by HTML, CSS, and/or MS style sheets. (Guess this answers the question for me. 🙂 )
  • plan on offering PDF versions of your book.

Formatting & Conversion Definitions 

Conversion is an automated process and = exporting files from one format to another without any editing or styling.

Formatting is a manual process and = editing & styling to “look good” on e-reading devices. Process also corrects things that got messed up during the conversion process.

If you’re comfortable doing these things yourself, here are recommended programs: SIGIL for Formatting and CALIBRE for Conversion. (I am definitely not going to be worrying about this. I’m looking at BookBaby. They had an exhibition table at the conference, and once I get through the last of my treatments, I’ll be following up with them for more detail.)

DIY (Do It Yourself) Formatting Tools:

    • Scrivener–$45
    • PressBooks–free. WordPress based, exports e-pub files.

iBooksAuthor. Newly announced by Apple. Limited to iOS devices for both reading as well as sales (iBook format). Free but limited to Apple products and can only sell through Apple bookstores. Beautiful program, easy, drag-and-drop. But exclusive to Apple products and distribution. Industry had hoped that iBooksAuthor would also create e-pub format. Didn’t turn out that way. If you’ve already created a book for sale/distribution elsewhere and then decide to use iBookAuthor for your e-book, you can continue to sell that book everywhere. But if you use iBooksAuthor for your first effort to publish a given book, your Apple agreement will state that you cannot sell that book through any other channel that iBookstore.

  • VookMaker–forthcoming. Not an Apple product but will be similar to iBooksAuthor in terms of being user friendly with drag-and-drop, etc. But this one is expected to support multiple sales channels.

Again, if you opt to do your e-book with a company like BookBaby, you don’t have to worry about any of these Conversion and Formatting tools and programs. 

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Three biggest factors affecting e-book readership base: (These all seem so obvious that I’m wondering if I missed something.)

  • Price
  • Cover
  • Readership Base

Kindle currently represents 60-70% of all ebooks.

An author’s Amazon Page may very likely be the first and only page a reader looks at. Reference: www.DigitalBookWorld.com — see article by Carolyn McKray on optimizing an author’s presence through their Amazon Page.

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“Sweet-Spot” Pricing for Novels:

  • 99 cents drives volume and Amazon rank, for which Amazon pays 30% royalty.
  • Amazon pays 70% royalty on books prices from $2.99-$9.99.
  • Authors who are getting the hang of things will switch off their pricing between 99 cents and $2.99.
  • The lesser known the author, the less you should charge.
  • If you have a series, consider starting with a loss leader (99 cents to start).

For nonfiction, study what your competition is charging. Go to the Kindle store and drill down to your category to start your analysis.

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Cover: First and most important impression. Needs to look good in thumbnail.

ISBNs:

  • Not mandatory for Kindle.
  • Required for distribution through iBookstore.
  • If you’re going the full DIY e-pub route: ISBN.org to buy ISBNs–$125 (cheaper per unit the more you buy).

Online marketing is critical for e-pubs. Draft a marketing plan and include an in-depth online and social media presence.

Some resources to further pursue research on the e-pub option for your book(s):

Here’s a link for a copy of this entire presentation: http://bit.ly/2012wdc

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Well, there you have it–one of the reasons I’m taking so long to get this stuff out to you. But since this particular topic is of such intense interest to me, I’m hoping that some of you will feel the same way, and I want to make sure I’m sharing as much detail as I captured. And because this one is so extensive, I’m going to publish this post separately, finishing up the other Day #2 sessions in another post. (They’re all shorter, by the way.)

P.S. I entered Separation of Faith again today in the latest Amazon Breakthrough Novel Award (ABNA) competition, which began accepting entries today. Last year the book made the first cut. We’ll see what happens this time around. If you’re interested, this is really a fun contest, and it’s free! Check out the details at: http://www.amazon.com/Breakthrough-Novel-Award-Books/b?ie=UTF8&node=332264011.

Hope your week is off to a good start! See you again soon.

 

 

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Writer’s Note: This morning I did get up at 6:00 to write my post on yesterday’s conference sessions. But I didn’t finish writing/editing before I had to get ready for the first of today’s sessions, which started at 9:00. Then the day turned out to be nonstop, without a single break except for the half hour we had to eat our box lunches. I stepped outside for a quick moment to take the promised pictures of the snow, but the snow had already stopped falling, and all of the streets had been salted. So there wasn’t anything pretty to capture. And this afternoon I decided to pitch my nonfiction book after all in the three-hour Pitch Slam. I’ll give you the details when I post about today’s stuff. Needless to say, I was really exhausted when I returned to my room shortly before 5:00. But I want to finish yesterday for you. Then I’ll grab a little dinner. Once I’m ready for bed, I’ll work on the post about today, which I can hopefully publish before tomorrow starts. 🙂

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Early Saturday, January 21, 2012

Good morning! Weather update: Although the sun isn’t up yet (6:00 a.m. as I start writing here), the view from my 27th floor window at the midtown Sheraton is magical. The snow is falling, and the streets below are definitely white. TV weather-casters are all acting like kids. For the past several years, by January 21 in this part of the world, people have been grumbling about the snow, and local towns have typically been running low (or out) of their snow plowing funds. But this year, we’re having our first storm, other than the Halloween weird show. So almost everyone who speaks is excited. This being Saturday helps with the light-hearted reaction! I’m anxious to talk with a lot of people at the conference. There are 600-700 of us in attendance (lower than last year), and we learned from one of the organizers last night that the world is represented–several places in Europe, South America, and 40-some of the United States, including Hawaii and Alaska. (I feel fortunate that I only had to drive across the river, which took a mere 20 minutes yesterday!) I’ll take pictures of the snow outside during our breaks this morning and will upload them for you later.

Well … enough of the weather report. Here are my notes from the sessions yesterday afternoon. I’ll be abbreviating and using incomplete sentences in the interest of time, and I’m not going to focus on putting things in bold. So please forgive the imperfections.

My Choice of the Options in Session #1. Writing About Yourself in the Digital Age–A.J. Jacobs, Author (and contestant on Who Wants to be a Millionaire?)

Jacobs has written three books that I’d never heard of but that I will now bring into my Kindle–The Year of Living Biblically, a NY Times bestselling humorous memoir about what happens when someone tries to follow every rule in the bible, and The Know-It-All, one man’s quest to learn everything in the world by reading the encyclopedia from A-Z. Jacobs referenced both books at the beginning of his talk as a basis for how to write about yourself if no one knows who you are and/or if you think no one cares who you are.

Lessons he learned about how to make people care about who you are and what you have to say:

  • Be expansive. Write about the world, your surroundings, “the setting and the characters” you encounter, in addition to yourself. Create vivid pictures for the reader and give them added value rather than just the rudiments of what you originally outlined.
  • Be compassionate and mindful of others when you’re writing about them in the context of your own story. Remember that once something is up on the Internet, it’s there forever. Maintain a “generosity of spirit,” and don’t use real names. He gave an example of his using a college classmate’s real name in one of his early books while telling a story that painted her as elite and self-indulgent. When he recently ran into that classmate at a reunion, she cornered him and said that his comments are the first thing that comes up when her name is Googled. So, be honest with your story, but be sensitive enough to use fictitious names.
  • Don’t tell every single detail. Memoirs can get bogged down (and thus make readers not care) when the level of detail and the number of story layers is excessive. The importance of omission is as critical as that of inclusion, and what you leave out can be as significant as what you tell.
  • Be totally honest. Readers appreciate (and thus fully engage) when writers have the courage to fully open the kimono. Letting the reader in on sensitive issues/events adds to your authenticity as a writer and is a risk worth taking.
  • Recognize and accept the fact that our job as writers no longer just includes writing. Whether we like it or not, being a writer has become an entrepreneurial business. We need to establish a brand/presence for ourselves, and we need to embrace the marketing elements as part of the creative process. For example, when his book about the bible came out, he wrote several articles for publication that drew from the bible as part of his promotion. One article for Glamour magazine was on sex and love, and another was for an MTV publication on music and dancing, both articles citing biblical passages. Whenever possible, he makes his promotional responsibilities part of his creative endeavors.
  • He views Twitter as a “creativity booster.” He didn’t tell us how he approached this, and the Q&A session didn’t afford enough time for me to ask him. He did reference a book, however–The Future of the Book, by Sam Harris. If I see him walking around this weekend, I’ll get more detail because I’m also trying to improve my Twitter activities. If I don’t see him, I’ll send him an email.

Suggestions for “getting noticed”:

  • When querying, make the first line of your letter/email the hook/lead.
  • Meet the people you’re targeting in person whenever possible. Don’t become a stalker, but be persistent. Tenacity can actually work (over time). And use compliments liberally (but authentically). Being a “KA” can also be very effective.
  • When writing a memoir, anyone can make him or herself fascinating and vulnerable with vivid language and great storytelling. You don’t have to be “famous or important” in order to make readers care about you and your book.

Creatively, Jacobs believes that this is the most exciting time to be a writer. Financially, not so much. Writers need to keep their fingers in every medium possible–blogs, Twitter, Facebook, and anything else you can manage. Self-promotion is a necessity. We just need to learn how to put ourselves “out there” in a manner that makes readers care about us.

My Choice for Session #2. Writing the 21st Century Novel–Donald Maass, Literary Agent & Author. (If I’m not mistaken, one of my blogging buddies–Jacqui Murray, www.worddreams.wordpress.com — had the amazing experience of reviewing one of Donald Maass’ books, Writing the Breakout Novel. For the record, I find him absolutely amazing. Pitched to him at a couple of conferences about five years ago, before Separation of Faith came together. And as I said last night’s post, his mission in life appears to involve an authentic passion about helping new writers create great novel. In person, the stuff just sort of oozes out of him. If you ever have a chance to see him in action or to pitch to him, don’t let the opportunity pass!)

Maass began his presentation by explaining the inspiration behind his 21st Century Novel book, which will be published by Writer’s Digest Books later this year. He said that over the past several years, he’s been noticing that a number of literary novels and unspecific genre books have not only been hitting the NY Times Bestseller list but staying there for as long as one or two years. The Art of Racing in the Rain was one example he cited, and that book just happens to be one of the best novels I’ve read in decades, or perhaps ever! Totally turned me into blubbering mush. Maass shared the emotion, which is created by other novels that had been catching his attention. So, he decided to begin doing research on the specific reasons why books like Racing in the Rain hugged the bestseller list for such unbelievable lengths of time when other genre-specific novels far more acclaimed and being developed into movies did not have the same bestseller list staying power. The result of his research turned into Writing the 21st Century Novel, and books like Racing in the Rain became what Maass now calls “high impact fiction.”

Summary of Maass Conclusions:

  • There’s a rise in cross-genre fiction.
  • Straight genre fiction is declining and is being replaced by “high impact fiction,” which is a hybrid–telling a great story that reaches readers in powerful ways while also using old-fashioned, classically beautiful writing.

He then walked us through several plot and character development exercises, asking us to use/visualize elements of the novels we’re currently writing. He said that his 21st Century Novel book will contain close to 400 of these exercises, and he gave us a good taste of what those would be like. Even though I’m focusing on my nonfiction book right now instead of my third novel, I found his exercises very effective and invigorating. Made me want to get to work on that novel sooner than later. Can’t wait to see what else will be in his book.

Summary of Maass comments as he was putting us through the exercises:

  • “High impact fiction” writers are writing from a place of personal experience, revealing things that are “hard and difficult” through the characters.
  • Author authenticity reaches through to readers’ hearts.
  • Make character emotions big.
  • Excite reader imagination and emotion with something different, something not only unexpected but big. If you think the climax of your novel is aready big, jolt the reader by creating something even bigger.
  • Create an inner-journey story where true change [in characters] takes many steps. Deepen the character. Think “flawed,” “human,” “brave.”
  • Things need to happen in a novel!
  • Recommended reading: The Virgin of Small Plains by Nancy Pickard. Author intentionally put the biggest event she could think of in the middle of the novel so she could outdo herself at the end of the book.
  • What fiction lovers are willing to pay for in this tough economy is the combination of great stories powerfully told with incredibly beautiful writing.
  • The focus on the craft of writing is back! (Yay!)
  • Authors are what make a novel great, not any promotion or marketing. (Yay again!)

My Choice for Session #3. Pitch Perfect–Chuck Sambuchino, Agent, and Editor of Guide to Literary Agents (This was a basic/beginner session, especially useful for those who’ve never pitched before. But there weren’t any other choices during this time slot yesterday afternoon. The choices started today, which you’ll be receiving later … 🙂 )

A “pitch” is basically a spoken query letter (or what you find on the back of a book jacket/movie DVD box. (So, this summary can work for you/perhaps help you, if you’re dropping into this blog and just happen to be focusing on querying right now.)

Basic beats of a pitch:

  • 3-10 sentences in length
  • For fiction (which includes memoir in terms of pitching), do not reveal the ending. Peak the agent’s interest.
  • Do everything possible to cut down on confusion. Whether fiction or non, open with a) genre, b) book title, c) word count, d) whether or not the book is complete.
  • State your “log line”–Your story described in one single sentence.

Next:

  • Intro main character(s).
  • Intro something interesting/unique about protagonist, or what that character wants.
  • What is the inciting incident (the event/issue that propels the story into motion)?
  • What happens next?
  • Present the stakes (what happens if the character fails).
  • What other “wacky” things happen?
  • Describe the character arc.
  • Present a non-specific wrapup (not revealing the ending, but creating a sense of intrigue).
  • Remember that the entire pitch should only be 3-10 sentences in length.

For nonfiction:

  • Start with the same “basic beats of the pitch.”
  • What is the book about?
  • What are the author credentials?
  • Present the author platform. Visibility as an author, including blog, Web site, speaking engagements …  What concrete abilities exist right now to sell the book?

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Okay, that completes my notes from yesterday’s three main tent sessions. My promise to you is that, before the weekend is over, you’ll also have my notes on the three sessions this morning, the Keynote Address right after lunch, my details about the Pitch Slam this afternoon, and then the three sessions tomorrow morning as well as the Closing Address. The stuff is really interesting and, I believe, of great value to us as we each pursue our literary journeys. So, my notes are extensive, and I don’t want to shortcut the transcription for you.

Since I don’t have any pictures of the snow, I’m closing with a shot of me in my room after I came up from today’s sessions. Have a great night!

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