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Sunday, January 22–Panel Members:

  • Phil Sexton–Moderator of Panel; Publisher, Writer’s Digest
  • Karen Cooper–Publisher, Adams Media
  • Michelle Howry–Senior Editor, Touchstone (an impring of Simon & Schuster)
  • Donya Dickerson–Senior Editor, McGraw Hill

A. What is the most common mistake writers make in nonfiction proposals?

  • Too much emphasis on the manuscript.
  • Not enough evidence of need. Why does this book need to be in the marketplace?
  • Not enough emphasis on the author platform.
  • Not enough competitive analysis. Need to do research: a) Where will this book go on the shelf in Barnes & Noble? b) How does this book contrast with competitive titles? c) What does this book provide that no other book does? Check publicity volume of competition and occupied shelf space in bookstores. Also check Book of the Month Club offerings and other visible signs of a book’s sales/popularity.
  • Writer is not realistic about competition for books by a “new author.” In proposal/query, presents him/herself as “the next ___________ (fill in the blank with a famous author’s name).” This approach brands the writer as inexperienced and unrealistic. Instead, the writer should answer: a) Here’s how my book fits into the market, and b) Here’s how my book differs …”

The approximate length of a nonfiction book proposal should be thirty pages, not including any sample chapters.

Include suggestions about where book could be sold outside of the trade (ex., Walmart, Costco …) Research should include publishers and where they sell.

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B. How important is the author’s writing in nonfiction?

  • Depends on the imprint, the book idea, and how hungry the editor is for an acquisition.
  • Authors should not have someone else write the proposal. Both the manuscript and the proposal need to have the same style. Editors can tell if they’ve been written by different people.
  • Editors/publishers vary regarding how important the writing is. If the concept is great, the quality of writing is not as important. Writing can always be beefed up through input from agents, editorial staff, or even ghost writers contracted through publishers.
  • The author’s platform plays a role in how important the writing is. The more the author already has in place to help sell the book, the less important the actual writing becomes.
  • Editors differ with respect to the weight applied to a) good writing, b) promotion, and c) platform.

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C. How has the view of self-publishing changed?

  • All three editors said they would enthusiastically look at proposals that included self-published books.
  • Writers should keep in mind that, if an author is doing well with self-published book saes, then there is a strong case to be made for not going with a traditional publisher.
  • However, publishers can offer access to additional distribution channels, unique book promotions, etc.

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D. What is the most compelling proposal you ever received, and why?

  • Wreck This Journal. Original proposal was a mock-up that was intended to be torn apart (as is the final product). Sometimes editors have to do a hard-sell job with odd ideas like this one, when channels like Barnes & Noble and Amazon have decided to passed on a project.
  • The Starbuck’s Experience. Author had gained full access to Starbuck’s operations. (The publisher was instrumental in changing the title from the original.)
  • The Unofficial Harry Potter Cookbook. Author had secured permission from J.K. Rowling to use the Harry Potter name.
  • Retail Hell. The proposal came in as a self-help book. The publisher reworked it into a memoir.

Editors and publishers want authors who are cooperative and willing to listen, who respond positively to input, and who want to work in a partnership to produce the best quality book possible.

–Cheri’s Note: I’m now studying up on how to write a nonfiction book proposal. I will keep you posted on what I’m learning and how the process unfolds once I actually begin writing the document.–

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(Cheri’s Note: Not only is Barry Eisler a successful author  of an impressive stream of thrillers (traditionally published), but he also made publishing history in Maarch 2011 by turning down a $500,000 two-book deal with St.Martin’s Press in order, instead, to published his next novel electronically. That next novel, Detachment, was released in the fall of 2011, and you can read all about the story at:  http://www.npr.org/2011/10/07/141116856/barry-eislers-detachment-from-legacy-publishing. Hearing him speak at the conference was a huge treat!)

Day #2, Keynote Address: The New World of Publishing, and What It Means for You–Barry Eisler (www.barryeisler.com— Eisler directed us to his Web site’s section “For Writers” and then to a sub-section “Resources for Indie Writers.” I checked this out, and the information is both useful, easy to reference, and comprehensive. Anyone considering launching out in the DIY direction would benefit greatly by visiting this site. Thanks, Barry!)

Despite all of the changes taking place daily in the publishing industry, one thing has not changed. Readers still love to read and are willing to spend some amount of money to get their hands on good books.

Writers are their own CEOs. And being your own boss carries with it the responsibility of writing the best book possible (and the best edited).

Even when they’ve written the best book possible, writers need to understand the realities of the publishing world in 2012.

  • Even with a great book, making any measurable amount of money with the endeavor is not a good bet.
  • 93% of all published books (and this includes cookbooks, self-help, history, politics–everything) sell less than 1000 copies over the life of the book!
  • The average book only sells 83 copies over the life of the book.

The most important thing to Eisler is getting his books into the hands of readers as expeditiously as possible. (Traditional publishing can add years to this process, especially if the writer is new/unknown.) So, what has changed in the publishing world due to the onset (or onslaught) of digital publishing?

  • Paper books require a distribution partner, and that role has traditionally been filled by traditional publishers, which is one reason why publishers’ contracts with authors typically specify an 85% take of the book sales for the publisher.
  • Digital books, however, do not require a distribution partner. Consequently, Indie writers are now on a level plaing field with huge publishers.
  • Amazon was the first company to offer authors a direct-to-consumer marketing plan.
  • Writers now have choices regarding how they get their work into the hands of readers.
  • This, according to Eisler, makes authors the number one players in the new world of publishing.

(Eisler’s remarks were relatively brief. You can find a ton of extremely useful information “For Writers” on his Web site: www.barryeisler.com. )

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Day #2, Session 3: Seven Secrets of Successful Self-Published Authors–Keith Ogorek, Sr. VP of Global Marketing with Author Solutions. (Full disclosure: Author Solutions is the parent company of iUniverse, Inc., which has been my publishing choice for both of my novels. They helped me create beautiful products, by the way–and my second novel, Separation of Faith, is winning accolades for both the editorial quality and the production quality/cover design. Although I had a lot of input on the book’s appearance both inside and out, the iUniverse staff deserves most of the credit for those elements. And I learned a huge amount from them during the process, which will be of enormous help if I move forward with my own e-book.)

  1. Know the Target Audience. Picture the target audience–gender, age, interests, and where they go for information.
  2. Believe in Your Work. The main goal of publishing a book is to impact people in some manner through your writing. Know your strengths, and promote them.
  3. Set Deadlines for Yourself. Deadlines are important from the time the first inspiration for your book arrives in your head. One of the most important is the date you want to hold the first copy of your book in your hands. Then work backwards to set interim deadlines, coordinating with your publisher (traditional or promoted self-publishing) or with any organization helping you to make sure you understand all of the steps involved with the publishing process. Then set promotional deadlines after the book is released, marketing wherever possible at birthday or holiday parties, speaking engagements, etc. (For both of my novels, I set up a table any place I could get permission–restaurants, libraries, local fairs/festivals. You won’t believe how easy it is to find people willing to give you a little space to sell your work. But you have to be “out there” asking for the permission!)
  4. Create Timelines to Meet Your Deadline(s). Work with someone who’s familiar with the publishing process as you establish milestones. Understand all of the steps involved. Completing the manuscript is first and foremost, if you’re writing a novel. Lots of new writers tend to forget that the book should be finished before you begin any of the next steps. (Nonfiction can vary with respect to whether or not the manuscript needs to be finished first. Some agents/editors focus on the writing while others focus on the book idea and proposal. Obviously, if you’re going the DIY route, the manuscript needs to be finished before you start worrying about anything else.) Once the book is finished, then proceed with editiing, submission (whether you’re pursuing a traditional path or one of self-publishing), design (interior and front/back cover), revisions, printing. Understand the list of tasks within each of these steps and make sure every task is plotted on your timeline.
  5. Understand Your Goals & Options. There are basically three options for getting your work into print: a) traditional publishing, b) DIY self-publishing, and c) supported self-publishing. (iUniverse, Inc. is an example of a supported self-publishing organization.) Key differences: a) who own the content, b) investment of time & money, and c) speed to market. (Traditional publishing can take as long as three or more years to get your book into the hands of readers–and that’s after you’ve secured an agent! Once the agent finds an interested editor who then successfully sells your book up the food chain in his/her publishing house, time to market can still be as much as two or more years.) Which option is for you? That depends on your talents, level of commitment, and patience. Also, keep in mind that self-publishing a book to get started and begin putting your work in readers’ hands does not eliminate the traditional publishing option down the road, especially if you’re able to demonstrate success with your marketing. More and more agents are looking at self-published books to validate an author’s work. Social media helps develop a following/establish your position as an expert. Understanding your target audience is key. A blog should be your social media centerpiece. To enhance your blog, interview other bloggers for posts, or bring others into your blog as guest bloggers. Facebook and Twitter are critical as well. Use all social media to provide real-time updates on events and news related to you and your book(s). Use tags effectively.
  6. Put together a Marketing Plan before Publication. Include a video about the book. (Video book trailers have become common and important. YouTube has plenty of examples with a simple “video book trailer” serach. Another interesting idea (especially if you’re doing any form of self-publishing that affords you control over the book’s cover) is to use your blog/Web site to sponsor a contest where your followers vote on book cover ideas. Offer three options. Otherwise, your marketing plan should begin promoting your book before you actually have a book to sell. If possible, give readers the opportunity to pre-order. Once the book is released, schedule yourself into every venue that will give you time and space. Send press releases to all local media. Remember that readers will not buy your book if they don’t know the book is there. (Cheri’s Note: Here are a couple of links that might be useful. Free & Low Cost Book Marketing Links: http://www.thewriterssite.com/direct_pages/marketing.html.  Book Marketing with Free Giveaways: http://www.bookbuzzr.com/blog/book-marketing/how-to-market-your-book-with-free-giveaways/. BookDaily free promotion: http://www.bookdaily.com/lndpg/lndpgv1. Even if you’ve already been promoting a book for awhile, these links might give you a fresh shot of inspiration [if you haven’t found them yourself].)
  7. Plan a Book Launch Event to Celebrate the Publication. This can be a great motivational occasion (something I can attest to, from my own experience). To save money, combine your book launch party with things like family reunions, speaking engagements, church events, etc. (Cheri’s Note: Whether you hold the party at a reunion or as a separate occasion in a hotel meeting room, just have a book launch party somewhere! I’ve known self-published writers who opted not to have any sort of launch event, and most of them struggled to get the book off the ground. You need to build a “buzz” about your book, and nothing does that better than your being there in person with a crowd of folks to celebrate the launch of the work you’ve labored for years to create!)
  8. Before Deciding on a Self-Published Option, Ask Yourself These Questions: 1) Is there a book out there just like mine? 2) Is there an audience for a book like mine? 3) Can I sell this book on my own? 4) How will I garner publicity for my book? 5) Can I create professional packaging on my own? 6) What good does it do to die with a manuscript in my drawer? 7) How many people would you say you have to impact with yor writing before you would say that publishing was worth the effort?

For more information on this subject and presentation, and on the presenter’s input from the conference, go to: www.indiebookwriters.com.

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Note: All of my notes from the Saturday and Sunday sessions are forthcoming. Here’s what I’ve been able to put together so far. Also, since you’ll only be seeing summaries of the sessions I attended, the WDC staff said that there will be some sort of summary on all of the sessions posted on the conference site at http://www.writersdigestconference.com/ehome/27962/home/?&. I just checked, and they don’t have anything posted yet, so mine will have to do for the moment. 🙂 And I will get them up for you as quickly as I can.

Saturday, January 21–Session #1: E-Book Publishing 101–Jane Friedman, Media Professor and former editor of Writer’s Digest Magazine (This session was of huge interest to me because, even though there was a bit of agent interest in my nonfiction book during the Pitch Slam, I’m still leaning heavily toward the e-pub option for at least that next book. Not only am I excited about the potential of that option, but I really want to learn firsthand what’s involved and how it all works.)

E-pub vs Print on Demand (POD)–author has full control of pricing, cover, etc. with E-pub. Author control varies and can be very limited with POD.

What about author rights with e-pub?

  • Copyright is secure
  • Author has full rights re: publishing & distribution except for new Apple rules (covered below).
  • Authors are not killing future chances with traditional publishers if they go e-pub. Might have been true in the past, but no longer.
  • All rights are the writer’s to sell.
  • Caution re: possible exception(s)–Authors previously published with traditional publisher need to check their contracts for rights on existing titles.

Major e-book retailers, devices & formats

  • Kindle (mobi format)–50-70% of the market
  • B&N Nook (epub)–20-30%
  • Apple iPad & iPhone (epub & the newly announced iBookAuuthor, which is only readable on Apple devices–more later)–less than 20%

These three are the main devices and formats. The others on the market are:

  • Sony (epub)
  • Kobo (epub)
  • Desktop/Laptop (PDFs)

Writers going the e-pub route are working with distribution channels and retailers rather than with publishers. Distrib/Retailer options:

Single Channel (Fomatted to work on only one device) versus  Multiple Channels (Push books out to all single channels)

  • Kindle                                                                                           BookBaby (This one looks really interesting, by the way.)
  • B&N                                                                                               Smashwords
  • iTunes                                                                                            PublishGreen
  • iBooksAuthor*
  • GoogleBookStore
  • Scribd

*The new iBooksAuthor will only work on Apple devices. More in a minute.

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Most distribution services and retailers will accept Word documents.

  • Smashwords: takes MS Word. Free to publish. Author keeps 85% of the net. No Kindle distribution, however. Would need to publish on Kindle separately.)
  • BookBaby: Free conversion from Word, HTML, RTP, Apple Pages, plain text. $99 to publish plus $19 annual fee to sustain. Author keeps 100% of the net.) Also offers print service option plus add-on services for ISBN and cover design.
  • PublishGreen: Converts from MS Word, PDF, InDesign. $399-$999 for “full service” package. Author keeps 90-100% of the net.

When is it better to prep your own e-book files? When you:

  • have text-driven work.
  • are not scared by HTML, CSS, and/or MS style sheets. (Guess this answers the question for me. 🙂 )
  • plan on offering PDF versions of your book.

Formatting & Conversion Definitions 

Conversion is an automated process and = exporting files from one format to another without any editing or styling.

Formatting is a manual process and = editing & styling to “look good” on e-reading devices. Process also corrects things that got messed up during the conversion process.

If you’re comfortable doing these things yourself, here are recommended programs: SIGIL for Formatting and CALIBRE for Conversion. (I am definitely not going to be worrying about this. I’m looking at BookBaby. They had an exhibition table at the conference, and once I get through the last of my treatments, I’ll be following up with them for more detail.)

DIY (Do It Yourself) Formatting Tools:

    • Scrivener–$45
    • PressBooks–free. WordPress based, exports e-pub files.

iBooksAuthor. Newly announced by Apple. Limited to iOS devices for both reading as well as sales (iBook format). Free but limited to Apple products and can only sell through Apple bookstores. Beautiful program, easy, drag-and-drop. But exclusive to Apple products and distribution. Industry had hoped that iBooksAuthor would also create e-pub format. Didn’t turn out that way. If you’ve already created a book for sale/distribution elsewhere and then decide to use iBookAuthor for your e-book, you can continue to sell that book everywhere. But if you use iBooksAuthor for your first effort to publish a given book, your Apple agreement will state that you cannot sell that book through any other channel that iBookstore.

  • VookMaker–forthcoming. Not an Apple product but will be similar to iBooksAuthor in terms of being user friendly with drag-and-drop, etc. But this one is expected to support multiple sales channels.

Again, if you opt to do your e-book with a company like BookBaby, you don’t have to worry about any of these Conversion and Formatting tools and programs. 

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Three biggest factors affecting e-book readership base: (These all seem so obvious that I’m wondering if I missed something.)

  • Price
  • Cover
  • Readership Base

Kindle currently represents 60-70% of all ebooks.

An author’s Amazon Page may very likely be the first and only page a reader looks at. Reference: www.DigitalBookWorld.com — see article by Carolyn McKray on optimizing an author’s presence through their Amazon Page.

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“Sweet-Spot” Pricing for Novels:

  • 99 cents drives volume and Amazon rank, for which Amazon pays 30% royalty.
  • Amazon pays 70% royalty on books prices from $2.99-$9.99.
  • Authors who are getting the hang of things will switch off their pricing between 99 cents and $2.99.
  • The lesser known the author, the less you should charge.
  • If you have a series, consider starting with a loss leader (99 cents to start).

For nonfiction, study what your competition is charging. Go to the Kindle store and drill down to your category to start your analysis.

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Cover: First and most important impression. Needs to look good in thumbnail.

ISBNs:

  • Not mandatory for Kindle.
  • Required for distribution through iBookstore.
  • If you’re going the full DIY e-pub route: ISBN.org to buy ISBNs–$125 (cheaper per unit the more you buy).

Online marketing is critical for e-pubs. Draft a marketing plan and include an in-depth online and social media presence.

Some resources to further pursue research on the e-pub option for your book(s):

Here’s a link for a copy of this entire presentation: http://bit.ly/2012wdc

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Well, there you have it–one of the reasons I’m taking so long to get this stuff out to you. But since this particular topic is of such intense interest to me, I’m hoping that some of you will feel the same way, and I want to make sure I’m sharing as much detail as I captured. And because this one is so extensive, I’m going to publish this post separately, finishing up the other Day #2 sessions in another post. (They’re all shorter, by the way.)

P.S. I entered Separation of Faith again today in the latest Amazon Breakthrough Novel Award (ABNA) competition, which began accepting entries today. Last year the book made the first cut. We’ll see what happens this time around. If you’re interested, this is really a fun contest, and it’s free! Check out the details at: http://www.amazon.com/Breakthrough-Novel-Award-Books/b?ie=UTF8&node=332264011.

Hope your week is off to a good start! See you again soon.

 

 

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Writer’s Note: This morning I did get up at 6:00 to write my post on yesterday’s conference sessions. But I didn’t finish writing/editing before I had to get ready for the first of today’s sessions, which started at 9:00. Then the day turned out to be nonstop, without a single break except for the half hour we had to eat our box lunches. I stepped outside for a quick moment to take the promised pictures of the snow, but the snow had already stopped falling, and all of the streets had been salted. So there wasn’t anything pretty to capture. And this afternoon I decided to pitch my nonfiction book after all in the three-hour Pitch Slam. I’ll give you the details when I post about today’s stuff. Needless to say, I was really exhausted when I returned to my room shortly before 5:00. But I want to finish yesterday for you. Then I’ll grab a little dinner. Once I’m ready for bed, I’ll work on the post about today, which I can hopefully publish before tomorrow starts. 🙂

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Early Saturday, January 21, 2012

Good morning! Weather update: Although the sun isn’t up yet (6:00 a.m. as I start writing here), the view from my 27th floor window at the midtown Sheraton is magical. The snow is falling, and the streets below are definitely white. TV weather-casters are all acting like kids. For the past several years, by January 21 in this part of the world, people have been grumbling about the snow, and local towns have typically been running low (or out) of their snow plowing funds. But this year, we’re having our first storm, other than the Halloween weird show. So almost everyone who speaks is excited. This being Saturday helps with the light-hearted reaction! I’m anxious to talk with a lot of people at the conference. There are 600-700 of us in attendance (lower than last year), and we learned from one of the organizers last night that the world is represented–several places in Europe, South America, and 40-some of the United States, including Hawaii and Alaska. (I feel fortunate that I only had to drive across the river, which took a mere 20 minutes yesterday!) I’ll take pictures of the snow outside during our breaks this morning and will upload them for you later.

Well … enough of the weather report. Here are my notes from the sessions yesterday afternoon. I’ll be abbreviating and using incomplete sentences in the interest of time, and I’m not going to focus on putting things in bold. So please forgive the imperfections.

My Choice of the Options in Session #1. Writing About Yourself in the Digital Age–A.J. Jacobs, Author (and contestant on Who Wants to be a Millionaire?)

Jacobs has written three books that I’d never heard of but that I will now bring into my Kindle–The Year of Living Biblically, a NY Times bestselling humorous memoir about what happens when someone tries to follow every rule in the bible, and The Know-It-All, one man’s quest to learn everything in the world by reading the encyclopedia from A-Z. Jacobs referenced both books at the beginning of his talk as a basis for how to write about yourself if no one knows who you are and/or if you think no one cares who you are.

Lessons he learned about how to make people care about who you are and what you have to say:

  • Be expansive. Write about the world, your surroundings, “the setting and the characters” you encounter, in addition to yourself. Create vivid pictures for the reader and give them added value rather than just the rudiments of what you originally outlined.
  • Be compassionate and mindful of others when you’re writing about them in the context of your own story. Remember that once something is up on the Internet, it’s there forever. Maintain a “generosity of spirit,” and don’t use real names. He gave an example of his using a college classmate’s real name in one of his early books while telling a story that painted her as elite and self-indulgent. When he recently ran into that classmate at a reunion, she cornered him and said that his comments are the first thing that comes up when her name is Googled. So, be honest with your story, but be sensitive enough to use fictitious names.
  • Don’t tell every single detail. Memoirs can get bogged down (and thus make readers not care) when the level of detail and the number of story layers is excessive. The importance of omission is as critical as that of inclusion, and what you leave out can be as significant as what you tell.
  • Be totally honest. Readers appreciate (and thus fully engage) when writers have the courage to fully open the kimono. Letting the reader in on sensitive issues/events adds to your authenticity as a writer and is a risk worth taking.
  • Recognize and accept the fact that our job as writers no longer just includes writing. Whether we like it or not, being a writer has become an entrepreneurial business. We need to establish a brand/presence for ourselves, and we need to embrace the marketing elements as part of the creative process. For example, when his book about the bible came out, he wrote several articles for publication that drew from the bible as part of his promotion. One article for Glamour magazine was on sex and love, and another was for an MTV publication on music and dancing, both articles citing biblical passages. Whenever possible, he makes his promotional responsibilities part of his creative endeavors.
  • He views Twitter as a “creativity booster.” He didn’t tell us how he approached this, and the Q&A session didn’t afford enough time for me to ask him. He did reference a book, however–The Future of the Book, by Sam Harris. If I see him walking around this weekend, I’ll get more detail because I’m also trying to improve my Twitter activities. If I don’t see him, I’ll send him an email.

Suggestions for “getting noticed”:

  • When querying, make the first line of your letter/email the hook/lead.
  • Meet the people you’re targeting in person whenever possible. Don’t become a stalker, but be persistent. Tenacity can actually work (over time). And use compliments liberally (but authentically). Being a “KA” can also be very effective.
  • When writing a memoir, anyone can make him or herself fascinating and vulnerable with vivid language and great storytelling. You don’t have to be “famous or important” in order to make readers care about you and your book.

Creatively, Jacobs believes that this is the most exciting time to be a writer. Financially, not so much. Writers need to keep their fingers in every medium possible–blogs, Twitter, Facebook, and anything else you can manage. Self-promotion is a necessity. We just need to learn how to put ourselves “out there” in a manner that makes readers care about us.

My Choice for Session #2. Writing the 21st Century Novel–Donald Maass, Literary Agent & Author. (If I’m not mistaken, one of my blogging buddies–Jacqui Murray, www.worddreams.wordpress.com — had the amazing experience of reviewing one of Donald Maass’ books, Writing the Breakout Novel. For the record, I find him absolutely amazing. Pitched to him at a couple of conferences about five years ago, before Separation of Faith came together. And as I said last night’s post, his mission in life appears to involve an authentic passion about helping new writers create great novel. In person, the stuff just sort of oozes out of him. If you ever have a chance to see him in action or to pitch to him, don’t let the opportunity pass!)

Maass began his presentation by explaining the inspiration behind his 21st Century Novel book, which will be published by Writer’s Digest Books later this year. He said that over the past several years, he’s been noticing that a number of literary novels and unspecific genre books have not only been hitting the NY Times Bestseller list but staying there for as long as one or two years. The Art of Racing in the Rain was one example he cited, and that book just happens to be one of the best novels I’ve read in decades, or perhaps ever! Totally turned me into blubbering mush. Maass shared the emotion, which is created by other novels that had been catching his attention. So, he decided to begin doing research on the specific reasons why books like Racing in the Rain hugged the bestseller list for such unbelievable lengths of time when other genre-specific novels far more acclaimed and being developed into movies did not have the same bestseller list staying power. The result of his research turned into Writing the 21st Century Novel, and books like Racing in the Rain became what Maass now calls “high impact fiction.”

Summary of Maass Conclusions:

  • There’s a rise in cross-genre fiction.
  • Straight genre fiction is declining and is being replaced by “high impact fiction,” which is a hybrid–telling a great story that reaches readers in powerful ways while also using old-fashioned, classically beautiful writing.

He then walked us through several plot and character development exercises, asking us to use/visualize elements of the novels we’re currently writing. He said that his 21st Century Novel book will contain close to 400 of these exercises, and he gave us a good taste of what those would be like. Even though I’m focusing on my nonfiction book right now instead of my third novel, I found his exercises very effective and invigorating. Made me want to get to work on that novel sooner than later. Can’t wait to see what else will be in his book.

Summary of Maass comments as he was putting us through the exercises:

  • “High impact fiction” writers are writing from a place of personal experience, revealing things that are “hard and difficult” through the characters.
  • Author authenticity reaches through to readers’ hearts.
  • Make character emotions big.
  • Excite reader imagination and emotion with something different, something not only unexpected but big. If you think the climax of your novel is aready big, jolt the reader by creating something even bigger.
  • Create an inner-journey story where true change [in characters] takes many steps. Deepen the character. Think “flawed,” “human,” “brave.”
  • Things need to happen in a novel!
  • Recommended reading: The Virgin of Small Plains by Nancy Pickard. Author intentionally put the biggest event she could think of in the middle of the novel so she could outdo herself at the end of the book.
  • What fiction lovers are willing to pay for in this tough economy is the combination of great stories powerfully told with incredibly beautiful writing.
  • The focus on the craft of writing is back! (Yay!)
  • Authors are what make a novel great, not any promotion or marketing. (Yay again!)

My Choice for Session #3. Pitch Perfect–Chuck Sambuchino, Agent, and Editor of Guide to Literary Agents (This was a basic/beginner session, especially useful for those who’ve never pitched before. But there weren’t any other choices during this time slot yesterday afternoon. The choices started today, which you’ll be receiving later … 🙂 )

A “pitch” is basically a spoken query letter (or what you find on the back of a book jacket/movie DVD box. (So, this summary can work for you/perhaps help you, if you’re dropping into this blog and just happen to be focusing on querying right now.)

Basic beats of a pitch:

  • 3-10 sentences in length
  • For fiction (which includes memoir in terms of pitching), do not reveal the ending. Peak the agent’s interest.
  • Do everything possible to cut down on confusion. Whether fiction or non, open with a) genre, b) book title, c) word count, d) whether or not the book is complete.
  • State your “log line”–Your story described in one single sentence.

Next:

  • Intro main character(s).
  • Intro something interesting/unique about protagonist, or what that character wants.
  • What is the inciting incident (the event/issue that propels the story into motion)?
  • What happens next?
  • Present the stakes (what happens if the character fails).
  • What other “wacky” things happen?
  • Describe the character arc.
  • Present a non-specific wrapup (not revealing the ending, but creating a sense of intrigue).
  • Remember that the entire pitch should only be 3-10 sentences in length.

For nonfiction:

  • Start with the same “basic beats of the pitch.”
  • What is the book about?
  • What are the author credentials?
  • Present the author platform. Visibility as an author, including blog, Web site, speaking engagements …  What concrete abilities exist right now to sell the book?

——————————————————————————————————–

Okay, that completes my notes from yesterday’s three main tent sessions. My promise to you is that, before the weekend is over, you’ll also have my notes on the three sessions this morning, the Keynote Address right after lunch, my details about the Pitch Slam this afternoon, and then the three sessions tomorrow morning as well as the Closing Address. The stuff is really interesting and, I believe, of great value to us as we each pursue our literary journeys. So, my notes are extensive, and I don’t want to shortcut the transcription for you.

Since I don’t have any pictures of the snow, I’m closing with a shot of me in my room after I came up from today’s sessions. Have a great night!

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Priorities

All too often, with the legions of tasks and issues filling up the minutes of our lives every day, the truly important stuff can be momentarily overlooked or even forgotten altogether for embarrassingly extended periods of time. In the crush of 2011, I know this has been true for me. So, on this Thanksgiving–and not just yesterday on the actual holiday, but at frequent intervals throughout the entire four-day weekend–I’m making a point of reminding myself of how extraordinarily grateful I am for the following:

  • Despite a somewhat challenging list of health issues with some of us, key members of my beloved family are all still here.
  • And I am still here.
  • So are my cherished friends–some going back 20, 30, 40 years or more, and others who’ve come into my life in the last decade.
  • Memories of family members and friends who’ve gone ahead remain strong and empowering.
  • In these times of heavy financial stress, all of those I love have a roof over their heads and food on their tables.
  • So do I. And given the millions of people across our country who are missing one or more of those life essentials, I am unbelievably grateful but also feel the need to do something to help those who are suffering. Each of our communities offers a range of options for any of us looking for a way to “give back.” I’m grateful for those individuals who devote their own lives to keeping such options available.
  • Personal medical challenges are being met with the awesome skills of my physician team coupled with amazing advances in science. (And I pray that the time will come soon when every single person will have equal access to the same skills and advances. No one should suffer needlessly, die prematurely, or go broke because they get sick!)
  • My writing continues to unfold, and I still have great hope for happy surprises in 2012! To all writers out there: No one is going to live our dreams for us, so we can never stop or give up. Whatever we can see in our imaginations, we can make happen. But if we stop because we’re discouraged and/or tired of the drill, the dream stops too. So, the first thing we need to say to ourselves each day is, “Write today! Write something today!
  • There’s a little voice inside my head–which can be incredibly annoying–that is never silent and keeps saying, “Get up! Keep going!” And, in those moments when I feel like saying, “Why don’t you get up, if you think it’s so easy,” I somehow discover that my feet are on the floor and I’m moving forward. Such strength comes from a different source or place for each of us, depending upon our individual beliefs. Acknowledging that strength and power will not only keep us going as writers but as participants in life as well. I’m very grateful for that realization and immeasurably humbled as well!

Happy Thanksgiving once again to each of you and to those close to you as we now move officially into the holiday season!

NEWS FLASH! 2012 Writer’s Digest Conference Scheduled in New York City January 20-22!

Those of you who’ve been following this blog for awhile know that the first Writer’s Digest Conference held independently from Book Expo America took place in New York City in September 2009 and was the source of my original epiphany. The entire direction for publishing my second novel changed as a result of that conference, and this blog was launched on November 4, 2009 as a direct consequence of what I learned there.

If you’d like more detail on that epiphany, please check out the Blog Launch Posting at https://cherilaser.wordpress.com/2009/11/04/hello-world/.

During last year’s conference (WD‘s second), I blogged while I was there. If you’re interested in my bird’s eye view and perspective, you can find those details beginning at https://cherilaser.wordpress.com/2011/01/21/writers-digest-conference-day-1/ and then in the eight consecutive posts thereafter.

Is your interest peaked? I honestly believe that this is one of the best, if not the best, conferences for all writers, but especially for writers in search of both the truth about the publishing business as well as guidance. Here are some links for you to explore about the highlights of the 2012 conference coming up this January:

Despite the fact that I will still have one chemo round left to go and might not be feeling at the top of my game, I wouldn’t miss this event! And I’m already registered! So, if you decide to attend, please let me know. I’d love to meet you while we’re there!

Progress on My Write-a-Thon to Complete My Next Book’s Draft in 26 Days

Well … I cannot tell a lie. (This is for my nonfiction project centering around my breast cancer.) I was supposed to begin the actual writing part of the process on November 1 (see initial details on my 26-day project in my post at https://cherilaser.wordpress.com/2011/10/12/publishing-cancer-journeys-merge-in-earnest/). However, I actually began the writing-the-book portion on November 13. And I haven’t been following the “script” line for line each day.

Before I began this project/method/experiment, I had already written four chapters of this new book, and I had outlined my vision of how the chapters would flow. But the excercises in the first half of Write-a-Thon by Rochelle Melander helped me look at the work I’d already done from a different perspective. Consequently, when I began focusing on the book, I realized that a lot of organizational changes needed to be made. Some of the chapters I’d envisioned were no longer relevant (or, more importantly, interesting), while other topics emerged as significant.

For example, I had not planned to spend any time at all on treatment options, because every woman’s situation will be different and, more importantly, I’m not a doctor. (The primary target audience for this book will be woman who’ve just been diagnosed with breast cancer.) However, I am now going to spend a chapter on chemo–not on the chemo itself but on the impact that the process of going through chemo can have on the woman’s life and on the lives of those around her.

Making this even more complicated is the fact that I did not have chemo for my breast cancer. Instead, I’m on a drug called Arimidex for five years (three and a half more since I’ve already been on it for almost 18 months). But I am going through chemo now for this newest cancer (see info on my weird situation in my post at https://cherilaser.wordpress.com/2011/10/12/publishing-cancer-journeys-merge-in-earnest/ )–and I’ve discovered that what women go through as a result of chemo is fairly universal, regardless of the type of cancer she’s fighting.

On that note, one entire chapter of this new book will be about hair! 🙂 Without giving anything away, just let me say OMG! This entire “hair thing” has, without question, been the worst part of the whole experience for me to-date. My own hair is now completely gone, and although you’ll never see a picture of me bald, I am including at the end of this post a few photo angles of me with my “new hair.” You can compare this “updated me” with the last photo I posted of me with my real hair at  https://cherilaser.wordpress.com/2011/10/25/new-take-on-where-do-you-see-yourself-in-five-years/ (scroll to end of that post). And, in summary, the minute I was able to look at myself in the mirror and see “me,” my emotional equilibrium returned, and I felt immeasurably better. The many steps along that journey will be in the book. Just let me say at this point, though, that I had no idea how unprepared I was for that aspect of chemo–and I’m hopeful that what I’m writing will help at least one other woman navigate those steps with substantially less trauma than I put myself through over almost two months.

Another Interesting WSJ Article on Self-Publishing

On October 31, one of those cherished family members I mentioned at the beginning of this post sent me a link to “Secret of Self-Publishing: Success” by Jeffrey A. Trachtenberg in the Wall Street Journal. Any writer considering/exploring self-publishing as an option will find this of interest, whether you’re a new writer trying to decide which way to go for your first book or whether you’re an established writer who’s curious (and brave).

This is just the one more perspective now that self-publishing has become a legitimate path for authors of all genres to get their work into the hands of readers. I’ll be interested to hear what you think: http://online.wsj.com/article/SB10001424052970203554104577002230413747366.html.

Okay–Here Are My “New Hair” Pictures

Keep in mind that none of this is growing out of my head!

Hope you all have a wonderful weekend! I’ll be watching “It’s A Wonderful Life” and putting up my tree! 🙂

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Imagine My Surprise!

The last thing I was expecting on Friday (which was also my birthday) was an envelope in the mail filled with a roll of award stickers to place on the covers of my Separation of Faith copies. Guess I’ve been a little distracted lately … 🙂 At any rate, when I saw the words “2011 Award Winner,” I immediately went in search of the specifics. And I soon learned that this amazing little novel has now placed as a Bronze winner in the 2011 Readers Favorite Awards in the category “Fiction–Realistic” (http://tinyurl.com/6hz6z77  ). (First place continues to be elusive–but still possible!) Every little bit of achievement helps along this winding path–and I love the bonus award stickers!

Here’s a link directly to Amazon, in case anyone is interested in checking out Separation of Faith (available in hard cover, soft cover, and Kindle) in more detail– http://tinyurl.com/6hqwgrj . The story has an underlying mystery that takes the reader on a suspense-filled ride filled with illicit love, deception, hope, and redemption, with a plot twist no one ever sees coming! Please let me know if you decide to give the novel a try!

Chemo/Hair Update

Friday I developed a reaction (like a sunburn on my chest, neck, and cheeks) to one of the chemo drugs and was put on Benadryl for two days. That, of course, made me feel sleepy and weird, but otherwise okay. And I’m much better today. Supposedly, the first week after the chemo is when the most side effects are likely to take place, so I’m learning as I go which of those effects will be mine during the three weeks between each of the six treatments. Fortunately, my doctors seem to have remedies for most of the issues, and I’m hopeful that we won’t have to worry about too many of them.

Yesterday I had planned to have my hair taken off, since I know the whole head’s worth will be gone shortly. But even though my daughter was with me in the hair salon where I’ve been going for eleven years, I wasn’t ready and couldn’t go through with the buzz cut. I did have two wigs shaped and styled, however, and they look absolutely fabulous! So that gave me a boost of confidence for when my hair is gone. My guess is that I’ll get my courage up for the buzz cut sometime this week. Once that happens, I’ll post a photo or two of me in my “new” hair, marking the first tangible point on this fresh journey-within-a-journey.

Meanwhile,  tomorrow I will return to my Write-A-Thon objectives and will update you on the progress shortly. Hope you’ve all had a wonderful weekend!

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